Sales Director

Job not on LinkedIn

🔥 20 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 12%

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Logo of Sun Home

Sun Home

51 - 200 employees

Founded 2019

🧘 Wellness

🛍️ eCommerce

🔧 Hardware

Wellness • eCommerce • Hardware

Sun Home is a consumer-focused manufacturer and online retailer of sauna and heat-therapy products. The company designs and sells infrared and traditional saunas (including indoor and outdoor models), cold plunges, infrared blankets, red light therapy devices, and related accessories, marketed for wellness and endorsed by health practitioners and athletes. Its product messaging emphasizes full-spectrum and ultra-low EMF heating technology, high-quality materials, and online sales support (guides, manuals, customer service).

📋 Description

• Own and evolve Sun Home’s overall sales strategy across DTC and Commercial channels, including hospitality, corporate wellness, spas, gyms, real estate developers, and other B2B partners • Develop and execute channel-specific go-to-market plans balancing near-term revenue targets with long-term market positioning • Identify, build, and manage new commercial partnerships and distribution relationships • Own the full sales cycle across channels, from lead follow-up and consultation through proposal, negotiation, closing, and post-sale relationship management • Monitor performance metrics and adjust strategy to hit revenue, margin, and channel-mix targets • Partner with the Director of Ecommerce & Digital Marketing on multi-channel sales pipeline and forecasting • Implement CRM, sales enablement, and reporting platforms, tools, and processes • Build, lead, and scale a multi-channel sales team across DTC and Commercial • Recruit, hire, onboard, coach, and develop sales talent, Sales Managers, and Team Leads • Develop channel-specific playbooks, scripts, and best practices • Serve as a trusted advisor to prospective DTC customers and commercial partners • Maintain a premium, high-touch customer experience aligned with Sun Home’s luxury positioning • Collect and share customer and partner feedback to inform product, marketing, and CX strategy • Collaborate with Marketing, Operations, Product, and CX Teams on lead flow, fulfillment, and customer satisfaction • Provide regular sales reporting, forecasts, and strategic insights to the Executive Team • Represent Sun Home at trade shows, industry events, and partner meetings • Contribute to broader company strategy as a member of the extended Leadership Team

🎯 Requirements

• 8+ years of sales leadership experience, including proven success driving both DTC and B2B/Commercial sales in high-ticket consumer goods • Wellness, fitness, luxury, electronics, or home/outdoor products preferred • Track record of building, leading, and scaling high-performing, multi-channel sales teams • Experience developing and closing commercial/wholesale partnerships in addition to consumer sales • Strong consultative and strategic selling skills, with the ability to close complex, multi-stakeholder deals • Deep understanding of DTC marketing funnels, lead generation, and conversation tactics, as well as B2B sales cycles • Excellent communication, negotiation, and relationship-building skills across broad consumer and enterprise audiences • Self-motivated, entrepreneurial, and comfortable operating at both strategic and hands-on execution levels • Full-time availability, with flexibility to travel for trade shows, partner meetings, and industry and company events

🏖️ Benefits

• Full-time, direct-hire leadership role • Competitive base salary plus performance-based bonus tied to multi-channel revenue targets and KPIs • Flexible time off • Remote work environment with monthly home office stipend • Health, Dental, and Vision benefits with 50% employer contribution for employee and 25% for dependents • Opportunity to lead sales strategy at a premium wellness brand experiencing rapid growth • Recognized as one of the fastest growing companies in America by Inc. 5000 two years in a row • A nationally recognized workplace, including Great Place to Work® 2025-2026 • High-visibility leadership role shaping the future of Sun Home’s multi-channel growth • Direct impact on revenue growth, channel expansion, and customer experience • Incredible company culture: multiple national designations earned as a top workplace • Annual company retreat centered on team connection, celebration of team and individual contributions, and wellness and enrichment • Work with a passionate, entrepreneurial team shaping the future of wellness

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