Manager – Market Access Strategy

🔥 5 minutes ago

🏄 California – Remote

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💵 $129.3k - $258.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

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Logo of Abbott

Abbott

10,000+ employees

Founded 1888

🏥 Healthcare

⚕️ Healthcare Insurance

🧬 Biotechnology

Healthcare • Healthcare Insurance • Biotechnology

Abbott is a global healthcare company committed to advancing medical technologies and improving lives around the world. It offers a broad range of leading products in diagnostics, medical devices, nutrition, and branded generic medicines. Abbott's innovations such as the FreeStyle Libre glucose monitoring systems and BinaxNOW rapid antigen tests are transforming diabetes management and COVID-19 response. Through its partnerships and initiatives, Abbott aims to foster health equity, improve access to healthcare, and address critical health challenges like malnutrition and infectious diseases. Abbott is also dedicated to sustainability and social responsibility, striving to make life-changing technologies accessible and affordable.

📋 Description

• Develop and implement payer marketing strategies to expand reimbursement and support new product launches • Collaborate with Payer Account Management, HEOR, Medical Affairs, Sales, and Regulatory teams • Conduct market research and analysis to identify payer needs, trends, and opportunities • Create and deliver value propositions, messaging, and marketing materials for payer audiences • Build and maintain relationships with key stakeholders • Monitor and evaluate payer marketing initiatives and adjust strategies as needed • Stay informed about healthcare policies, reimbursement trends, and the competitive landscape • Participate in strategic planning and financial planning processes • Understand competitive offerings and provide positioning and differentiation tools • Interface with consultants, market research firms, advertising agencies, vendors, and customers • Utilize market research and customer input to achieve reimbursement and market access goals • Achieve Market Access organization goals and objectives • Ensure compliance with quality and ethics requirements

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • MBA preferred • 5 years of experience in the pharmaceutical or medical device industry or equivalent experience • In-depth understanding of payer and reimbursement market dynamics, including commercialization, pricing and reimbursement • Proven ability to manage vendors and agencies to deliver successful marketing campaigns • Excellent analytical and critical thinking skills with the ability to translate data into strategy • Previous experience in marketing or managed care marketing • Strong project management skills, including driving projects independently, establishing budgets, and meeting deadlines • Ability to collaborate, influence, and work with internal and external stakeholders • Experience managing multiple priorities and meeting deadlines under business constraints • Strong leadership and communication skills with the ability to craft and deliver compelling narratives • Ability to thrive in a fast-paced, evolving environment • Ability to travel frequently; travel is 50% of the time • Must ensure compliance with the Quality System and Ethics/Compliance guidelines

🏖️ Benefits

• Career development with an international company • Free medical coverage in the Health Investment Plan (HIP) PPO medical plan for qualifying employees in the next calendar year • Retirement savings plan with a high employer contribution • Tuition reimbursement • Freedom 2 Save student debt program • FreeU education benefit toward a bachelor’s degree • Health and wellness benefits • Remote work opportunity

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