Customer Marketing Manager

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Logo of Absorb Software

Absorb Software

501 - 1000 employees

Founded 2003

💼 Consulting

📣 Marketing

🏥 Healthcare

💰 $59M Private Equity Round - Absorb LMS on 2017-09

Consulting • Marketing • Healthcare

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption • Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter • Maintain the customer communications calendar across launches, bundling and sequencing releases to avoid customer overload • Produce the monthly customer newsletter and track engagement to improve it • Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts • Own and manage the Innovation Council by recruiting and onboarding participants, maintaining engagement, and matching participants to upcoming alphas and betas • Grow the customer advocacy pipeline through G2 and similar reviews, references, testimonials, case studies, and customer speakers • Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation • Collaborate with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams

🎯 Requirements

• 3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS • Experience running campaigns for product launches or feature adoption • Strong writing skills to turn product messaging into clear customer communications • Hands-on experience with marketing automation and CRM tools, such as Salesforce • Organized enough to run several programs at once • Comfortable with numbers to report on programs • Experience in learning technology or HR tech is a plus • Knowledge of Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS • Must be legally eligible to work in the country applied to without sponsorship • Successful candidates must undergo pre-employment background screening, including a criminal record check

🏖️ Benefits

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance • Monthly Flex Allowance • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs

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