Vice President, Marketing – Go-to-Market

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

☁️ SaaS

📚 Education

🏢 Enterprise

💰 $59M Private Equity Round - Absorb LMS on 2017-09

SaaS • Education • Enterprise

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers. Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story. • Lead a 21-person SE team that delivers demos, POCs, and technical validation. Drive win rates by making the buying experience as compelling as the product itself. Extend SE capabilities to expansion motions for existing customers evaluating new products. • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. Position Absorb as the leader in AI-powered learning. • Own relationships with Forrester, Gartner, Brandon Hall, and other analysts. Drive placements and recognition that shorten sales cycles and validate our AI leadership position. • Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers. Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.

🎯 Requirements

• 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale • Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs • Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel • Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion • Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required) • Strong analytical mindset: you make decisions with data, run experiments, and measure everything • Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week • AI fluency: you understand how AI is reshaping the market and can articulate our differentiation.

🏖️ Benefits

• Fully remote-first work with flexible work arrangements 🏡 • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 • New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 • Endless opportunity for career growth and internal mobility 🌱 • Employee driven DE&I programs 🫶