Senior Director, Brand & Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $88.6k - $145.3k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

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Internova Travel Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2008

📦 Logistics

🏨 Hospitality

✈️ Travel

Logistics • Hospitality • Travel

Internova Travel Group is a prominent travel services company specializing in providing a range of travel-related solutions. The company offers services such as leisure travel, corporate travel management, and cruise travel, catering to diverse client needs. With a strong focus on customer satisfaction and innovative travel experiences, Internova aims to enhance the way people travel and explore the world.

📋 Description

• Lead the strategic direction, stewardship, and execution of the Global Travel Collection enterprise brand • Ensure a cohesive and differentiated brand experience across Leisure, Corporate, Entertainment, and GTC UK divisions • Translate enterprise strategy into integrated marketing initiatives that strengthen brand equity, drive advisor and partner engagement, and support business growth • Lead a high-performing team covering brand strategy, creative services, content, advisor marketing, digital marketing, and marketing operations • Develop and evolve long-term brand strategy and positioning • Establish brand governance, standards, messaging, visual identity, and tone of voice • Partner with executive leadership and business unit leaders to strengthen the enterprise brand and support divisional priorities • Provide brand standards and guidance for advisor-facing and enterprise marketing materials • Develop integrated marketing strategies aligned with enterprise priorities and divisional objectives • Translate business goals into measurable initiatives supporting advisor growth, partner engagement, revenue generation, and brand awareness • Identify opportunities to strengthen the value proposition and market differentiation • Establish KPIs and measure marketing effectiveness • Lead advisor communications, content strategy, editorial planning, website content, campaign messaging, executive thought leadership, social media, and video strategy • Lead creative vision for brand identity, graphic design, photography, video, presentations, sales materials, advertising, and creative asset management • Partner with Events to ensure conferences, meetings, and experiences reflect the brand • Provide strategic leadership for website strategy, CRM, marketing automation, SEO, digital campaigns, email marketing, landing pages, and social media • Build an organizational structure supporting future growth • Hire, coach, mentor, and develop marketing professionals and future leaders • Drive innovation, AI adoption, and operational excellence • Manage agency relationships, budgets, and external partners • Build partnerships across business units and position Marketing as a strategic business partner

🎯 Requirements

• BA/BS degree preferred • 5 – 7 years leadership experience with proven results within a fast-paced environment • Experience driving culture and engagement in a global organization • Expertise in factors and components that drive culture and engagement • Experience leading and driving successful global internal communications • Ability to work at strategic, operational, and tactical levels • Excellent communication and writing skills, with ability to form stories and narrative and attention to detail • Experience working with leaders at all levels and fostering business relationships with leaders and employees • Strong project management skills • High level of initiative and motivation to quickly resolve challenges • Strong presentation, facilitation, and interpersonal communication skills • Exceptional problem-solving, analysis, and decision-making skills

🏖️ Benefits

• Choice of two medical plans • Two dental plans • Vision insurance • Flexible spending accounts (FSAs) • Company-paid life insurance and AD&D • Optional additional life insurance and AD&D • Disability insurance • Paid parental leave • Paid time off • 401k Plan with company match • Discounted employee travel options • Access to LinkedIn Learning webinars and courses • Discounted pet insurance • Discounted auto, home, & renters insurance • May be eligible for an incentive, commission, bonus, or discretionary bonus program based on company financial goal achievement and individual performance