eCommerce Growth Marketing Manager

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ACI Learning

201 - 500 employees

📚 Education

🔒 Cybersecurity

☁️ SaaS

💰 $4M Seed Round - ACI Learning on 2023-12

Education • Cybersecurity • SaaS

ACI Learning is a provider of hands-on IT and cybersecurity training and skills development delivered via a digital learning platform. It offers video courses, guided labs, practice tests, and certification prep (e. g. , CompTIA, CEH, CISA) for individuals, enterprise teams, and academic programs, with analytics, personalized learning paths, and MentorAI to measure and accelerate skill development. The company focuses on making certification outcomes predictable and scalable through a SaaS-based training marketplace and tools for tracking progress across learners and organizations.

📋 Description

• Own B2C and B2B SMB eComm revenue. Set targets, build the plan, and hit the number. • Design and execute multi-channel demand gen campaigns (paid search, paid social, email, SEO, retargeting) that convert SMB buyers without a sales assist. • Run our in-house paid strategy across Google and Meta, with direct ownership of budget, creative direction, targeting, and performance optimization. • Build and manage email and lifecycle marketing programs that move SMB prospects from awareness to purchase. • Own ACI Learning's presence on G2, Trustpilot, and similar platforms, including review generation, response strategy, and profile optimization. • Develop SMB audience segmentation and messaging that speaks to how small business buyers actually think and buy. • Design and run A/B tests across landing pages, ad creative, email flows, and CTAs. • Use AI and agentic tools to automate workflows, scale content and campaign production, and operate at a pace that outpaces the headcount. • Build dashboards that track revenue attribution and translate performance data into clear, actionable recommendations for leadership.

🎯 Requirements

• 4 to 7+ years in growth or demand gen marketing with a B2B SMB eComm focus. • Demonstrated revenue ownership. You should be able to point to specific campaigns and specific dollars generated. • Experience running multi-channel campaigns end-to-end without a sales team to catch what falls through. • Proven track record managing in-house paid campaigns on Google and Meta with direct budget accountability. • Strong email and lifecycle marketing experience in HubSpot or a comparable platform. • Experience managing G2, Trustpilot, or similar review platforms as an actual conversion lever, not a side responsibility. • Comfort with AI tools and agentic workflows as a means of increasing your own output and efficiency. • Fluency in GA4, attribution modeling, and building executive-ready dashboards. • Ability to operate independently and move fast in a lean, high-accountability team.

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage—starting the 1st of the month after your hire date. • Four weeks of paid parental or medical leave, so you can focus on what matters most. • Flexible PTO policy, sick time, and eight paid holidays — because we believe in balance. • 401(k) retirement plan so you can invest in your future from day one. • One free course each year after 90 days — advancing your skills is part of the job. • Tuition assistance to support your continued education and professional growth.

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