Lifecycle Marketing Manager – Customer Growth

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ActivTrak

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

ActivTrak is a leading platform in workforce analytics, offering robust solutions for employee productivity monitoring, workforce management, and productivity measurement. With over 9,500 organizations utilizing its services, ActivTrak helps improve productivity and performance through insightful productivity reports, AI-driven coaching, and customizable dashboards. Its comprehensive features support time tracking, schedule adherence, capacity planning, engagement detection, and technology optimization. ActivTrak is dedicated to transforming workforce efficiency and security, facilitating data-driven decisions for enhanced performance and productivity management.

📋 Description

• Develop and execute customer lifecycle programs across onboarding, adoption, value realization, expansion, renewal and re-engagement • Map customer journeys and identify milestones, behaviors and communication opportunities • Translate lifecycle priorities into campaigns, workflows and customer experiences • Maintain and optimize always-on customer programs • Develop onboarding, education and adoption campaigns aligned to customer needs and use cases • Increase awareness and usage of products, features, integrations and services • Partner with Product Marketing, PLG and Customer Success to create targeted communications • Help customers understand and communicate the value received from ActivTrak • Build programs supporting customer engagement and renewal readiness • Develop cross-sell, upsell and re-engagement campaigns • Partner with Sales, Customer Success and PLG on customer growth initiatives • Segment customers by lifecycle stage, use case, persona, product adoption, account characteristics and maturity • Use behavioral and account signals to improve communication timing and relevance • Test messaging, audiences, channels, timing and journey structure • Explore responsible uses of AI for personalization and program efficiency • Define program goals and success measures • Track email engagement, activation, adoption, expansion activity, retention indicators and lifecycle progression • Use results and customer insights to identify improvements • Share performance, learnings and recommendations with cross-functional partners

🎯 Requirements

• 5 years of experience in lifecycle marketing, customer marketing or growth marketing related to a B2B SaaS role • Experience developing and executing email campaigns, nurture programs or automated customer journeys • Understanding of the SaaS customer lifecycle and factors influencing adoption, retention and expansion • Experience using customer, account or behavioral data to create segmented communications • Ability to manage programs from planning through launch, measurement and optimization • Strong project-management and cross-functional collaboration skills • Excellent written communication and campaign-development skills • Data-informed mindset and interest in understanding how marketing programs influence customer behavior • Familiarity with marketing automation, CRM, customer engagement or analytics platforms

🏖️ Benefits

• Competitive compensation and benefits • Remote work within the US • Minimal travel • Limited physical demands • Equal opportunity employment • Inclusive work environment • Diversity commitment