Consultant – Marketing Execution and Workflow Tool Development

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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👻 Ghost score 10%

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Acxiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

💼 Consulting

🏥 Healthcare

🍽️ Food & Beverage

Consulting • Healthcare • Food & Beverage

Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.

📋 Description

• Own the end-to-end coordination of requirement packages handed to Technology, ensuring completeness, clarity, and traceability • Draft technical requirements, user stories, and acceptance criteria • Translate business and marketing operational needs into developer-ready specifications • Pressure-test requirements with stakeholders to identify gaps, edge cases, and assumptions • Contribute to grooming, sprint planning, and release planning • Review and sign off on sprint deliverables against acceptance criteria • Track sprint readiness and communicate risks or blockers to the Product Owner • Draft UAT scripts and test scenarios • Coordinate and facilitate UAT and usability testing with business users and stakeholders • Document, triage, and manage defects with Technology through resolution • Support migration of marketing programs and workflows into the agentic tool platform • Develop change-management materials, training documentation, and user guides • Coordinate training sessions and communications for impacted users • Partner with Marketing Operations, Technology, and cross-functional stakeholders to gather and refine requirements • Facilitate workshops to align scope, priorities, and solutions • Maintain documentation of decisions, open items, and action registers

🎯 Requirements

• 6–9 years of experience in a Business Analyst, Product Analyst, or related role within financial services or a comparably complex regulated industry • Demonstrated experience in marketing operations or marketing campaign management environments, with a working understanding of campaign intake, execution workflows, and MarTech tools (e.g., Aprimo or comparable platforms) • Experience working on workflow tool implementations or digital product builds, preferably involving process digitization or automation • Proven track record of writing high-quality user stories, acceptance criteria, and functional requirements in an Agile/Scrum delivery model • Functional technical literacy sufficient to engage meaningfully with engineering teams; ability to understand system integrations, APIs, data flows, and AI/LLM-driven system behaviors at a conceptual level — or demonstrated ability to rapidly acquire such knowledge • Proficiency in Agile tools such as Jira for backlog management and sprint tracking • Strong capability in requirements documentation tools and productivity suite (Excel, PowerPoint, SharePoint, Visio, Confluence or equivalent) • Experience with UAT planning and execution, including writing test scripts and managing defect tracking • Bachelor's degree required • Agile or BA certifications (e.g., CBAP, PMI-PBA, CSM, or equivalent) are a plus • Coursework, certifications, or self-directed learning in AI/ML fundamentals, prompt engineering, or data science concepts is a differentiating plus • Ability to dissect ambiguous business problems and translate them into structured, precise requirements • Ability to work independently with limited hand-holding and proactively identify work • Ability to reason from first principles when building products without direct precedent • Intellectual curiosity about AI and automation • Comfort with ambiguity and evolving requirements • Confident communication with technical teams and senior business partners • Collaboration across Marketing, Technology, Risk, Legal, and Finance • Resilience and focus in a fast-paced, matrixed environment with shifting priorities and tight timelines

🏖️ Benefits

• First-hand experience building and launching an enterprise-grade AI/agentic product from the ground up • Deep cross-functional exposure spanning Marketing Operations, Technology, Risk, Legal, and Finance • Opportunity to develop expertise at the intersection of MarTech, workflow automation, and conversational AI • Visibility to senior leadership across marketing businesses and functions • Long-term career paths across technology product and marketing operations domains