Product Marketing Manager

🔥 23 minutes ago

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Aditude

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

☁️ SaaS

🤝 B2B

📱 Media

💰 $15M Series A - Aditude on 2023-08

SaaS • B2B • Media

Aditude is a unified ad tech platform that empowers app and web publishers to maximize programmatic revenue while retaining operational control over their monetization stack. The company provides enterprise-grade components — including an App Cloud Wrapper, Prebid Server hosting, ad serving, bid caching, and AI-powered analytics (Insights and Exec) — that integrate with existing infrastructure or serve as a full programmatic foundation. Aditude emphasizes advanced yield optimization (dynamic pricing, traffic shaping, bid filtering), real-time revenue insights, dedicated yield operations, and compliance/standards-driven infrastructure for publishers at scale.

📋 Description

• Build and maintain Aditude's messaging house: overarching positioning, key value propositions, competitive differentiators, and proof points. • Develop buyer personas grounded in customer research, including pain points, buying triggers, and success KPIs. • Lead win/loss analysis to ground positioning in real deal dynamics and surface competitive strengths and opportunities. • Build a solution-selling framework and Jobs-To-Be-Done use case library that maps buyer personas to Aditude's product suite. • Create and maintain master product documentation: technical FAQs, objection handling guides, and competitive battle cards. • Build Aditude's product architecture map — a visual framework showing how products interconnect and map to buyer needs. • Design and execute an internal enablement framework to roll out new messaging and train the sales team. • Define and track product marketing KPIs — including win rate impact, sales cycle velocity, content utilization, and message pull-through — to measure the effectiveness of enablement and positioning initiatives. • Partner with Product and Engineering to translate technical capabilities into clear, buyer-facing language. • Collaborate with the Director of Marketing to integrate product marketing into Aditude's broader content, events, and channel strategy.

🎯 Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS or ad tech. • Proven experience building messaging frameworks, buyer personas, and sales enablement materials from scratch, not just iterating on existing ones. • Demonstrated ability to develop competitive intelligence that actually gets used — battle cards, positioning guides, and objection handling that sales teams reach for. • Strong writing skills; you can produce polished, concise copy that converts across decks, one-pagers, and web. • Comfortable operating independently in a lean team and managing up to senior stakeholders. • Familiarity with CRM tools like HubSpot or similar. • Nice to have: Working knowledge of programmatic advertising — you don't need to be an engineer, but you need to learn and communicate technical concepts clearly. • Experience with publisher-side or supply-side ad tech (SSP, header bidding, Prebid, ad server). • Background at a company that uses SaaS positioning. • Experience standing up a product marketing function at an early-stage or scale-up company.

🏖️ Benefits

• Annual Bonus Potential • 100% remote with a global footprint • 401K Match with immediate vest • Medical, Dental, and Vision Insurance • Unlimited Time Off + 11 Holidays + Christmas week to recharge • Opportunity to join a fast growing technology company!