Marketing Manager

Job not on LinkedIn

🔥 7 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Advantia Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

⚕️ Healthcare Insurance

Healthcare • Healthcare Insurance

Advantia Health is a healthcare organization focused on providing specialized women's healthcare services. They operate various practices such as OB-GYN and midwifery services, offering care that includes gynecology, obstetrics, mental wellness, and specialty care. Advantia Health aims to transform healthcare for women by making it easy to communicate with providers and book appointments, whether in-person or via telemedicine. Originally based in Maryland, Virginia, and D. C. , Advantia Health is expanding its reach across the country with multiple convenient locations. Their patient-centered approach prioritizes better care, accessibility, and a welcoming atmosphere for all women.

📋 Description

• Execute and refine content strategy, creating and maintaining blogs, web content pages, provider profiles, and videos • Facilitate content approvals and review existing content and platforms for accuracy • Translate content strategy into social media activity across corporate and practice platforms • Develop social media content and calendars, and post and schedule content • Monitor industry trends, news outlets, and competitive messaging • Coordinate web content updates with the marketing agency • Monitor, experiment with, and adjust efforts to increase followers and engagement • Respond to and route follower and patient inquiries • Develop and distribute email campaigns and patient-facing communications • Provide limited graphic and collateral design support, including social media graphics, basic video editing, brochures, and posters • Ensure materials align with Advantia Health and practice brand identities • Monitor marketing tactic performance against engagement metrics and implement improvements • Assist with developing and distributing reports and presentations • Manage vendor and consultant relationships, tracking deliverables and evaluating performance

🎯 Requirements

• 5+ years of relevant experience, preferably within healthcare • Bachelor’s degree in marketing, communications, or a related field • Strong knowledge and proven track record of marketing and communication practices and campaign execution • Strong copywriting and editing skills with attention to detail • Ability to independently manage multiple projects simultaneously • Excellent interpersonal and communication skills • Ability to work cross-functionally with clinical, operations, and leadership teams • Superior time management, problem-solving, and project management skills • Proficiency with Hootsuite or similar social media management tools • Proficiency with Facebook, Instagram, LinkedIn, TikTok, and YouTube • Proficiency with Canva or Adobe Creative Cloud tools • Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Word, Outlook, and SharePoint • Proficiency with email marketing software, HTML, WordPress, and Google Analytics • Remote candidates must be in the Eastern or Central time zones • Some travel may be required

🏖️ Benefits

• Remote work for candidates in the Eastern and Central time zones • Some travel may be required