eMarketing Specialist

🔥 1 minute ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Lennar

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1954

🏗️ Construction

🏠 Real Estate

Construction • Real Estate

Lennar is a leading homebuilding company in the United States, known for building beautiful communities in desirable markets across the country. With a strong focus on quality craftsmanship, Lennar offers a range of housing options including single-family homes, townhomes, condominiums, and homes designed for active adults and multigenerational living. They also provide comprehensive home buying services including financing through Lennar Mortgage and partnerships with Opendoor for selling existing homes. Operating in 26 states, Lennar is recognized for its commitment to creating communities that cater to diverse lifestyles.

📋 Description

• Create and execute email campaigns in conjunction with division goals and strategies • Work with local Divisions to determine appropriate eMarketing use, set goals, and choose messages • Obtain marketing information, graphics, and copy points from local Division Associates and ad agencies • Create and distribute analysis reports to Division and Corporate Marketing and Communications teams • Build and manage live email content campaigns in the LiveClicker/Realtime Email application • Recommend eMarketing strategies to improve email campaign performance • Set up and manage A/B and multivariate testing • Expand eMarketing opportunities across the company • Compile eMarketing best practices for company-wide sharing • Stay current with eMarketing industry practices and technical developments • Interact daily with division personnel, outside agencies, business partners, consultants, and homeowners • Perform other duties assigned by the manager

🎯 Requirements

• Experience using Salesforce Marketing Cloud to build, manage, and deploy email campaigns • Experience with data extensions and dynamic content • Prior experience managing email marketing for large companies • 3+ years of prior internet marketing experience • Good sense of design • Project management abilities • Analytical abilities • Firm understanding of CAN-SPAM compliance • Knowledge of email and digital marketing best practices • Knowledge of mobile optimization strategies • Proficiency with marketing automation technologies is a plus • Traditional media (print) marketing experience is a plus but not required

🏖️ Benefits

• Medical, Dental, and Vision health insurance coverage • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5% • Paid Parental Leave • Associate Assistance Plan • Education Assistance Program • Up to $30,000 in Adoption Assistance • Up to three weeks of vacation annually from hire • Holiday Leave • Sick Leave • Personal Day policies • New Hire Referral Bonus Program • Home Purchase Discounts • Everyone’s Included Day