Marketing Insights Specialist

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

iCEV

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1984

📚 Education

🤝 B2B

Education • Certification • B2B

iCEV is a company that provides comprehensive Career and Technical Education (CTE) solutions designed to prepare learners for post-secondary education, training, or employment. The platform offers a wide range of CTE curricula aligned with industry standards and industry certifications to enhance resumes, skills, and knowledge. In addition to its educational content, iCEV provides specialized reporting and analytics tools tailored to the needs of CTE educators and students. The company focuses on transforming student engagements through innovative methods and equipping adult learners with the necessary skills for their future careers. By offering resources such as tutorials, guides, and virtual events, iCEV supports educators and administrators in maximizing the success of their CTE programs.

📋 Description

• Support growth initiatives by planning, executing, and optimizing multi-channel marketing campaigns. • Provide insight-driven recommendations to inform demand generation strategies and campaign planning. • Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution. • Support cross-functional alignment to maintain consistent messaging and effective lead handoffs. • Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey. • Execute and manage demand generation campaigns across multiple channels: email marketing, conferences and events, social media. • Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness. • Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning. • Identify and define target audiences by developing and maintaining detailed buyer personas. • Collect insights through surveys, focus groups, CRM data, and analytics tools.

🎯 Requirements

• Experience in marketing, demand generation, analytics, or a related field. • Proficiency in HubSpot or a similar CRM/marketing automation platform. • Strong analytical and problem-solving skills with the ability to translate data into actionable insights. • Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media). • Strong communication and collaboration skills. • Ability to manage multiple projects and priorities in a fast-paced environment. • Bachelor’s degree in related field preferred. • Experience in education, EdTech, or B2B marketing preferred. • Familiarity with adoption or lifecycle marketing strategies. • Experience working cross-functionally with sales and product teams.

🏖️ Benefits

• Equal Opportunity Employer