Franchise Marketing Manager

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🔥 6 minutes ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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FAT Brands Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🍽️ Food & Beverage

🏨 Hospitality

🏭 Manufacturing

💰 $416.7M Post-IPO Debt - Fat Brands on 2024-11

Food & Beverage • Hospitality • Manufacturing

FAT Brands is a leading global franchising company that strategically acquires, markets, and develops fast-casual, quick-service, and casual dining restaurant concepts around the world. The company owns and franchises a portfolio of well-known food and dessert brands (including Fatburger, Johnny Rockets, Round Table Pizza, Marble Slab Creamery, Great American Cookies, Fazoli’s, Hurricane Grill & Wings, Ponderosa & Bonanza, Buffalo’s Cafe, Pretzelmaker, Native Grill & Wings, and others). FAT Brands develops domestic and international franchise opportunities, supports franchisees, and also operates a manufacturing facility in Atlanta that produces fresh cookie and pretzel dough to support its brands.

📋 Description

• Support the marketing team in executing tactics that increase restaurants’ profitable topline sales and build brand relevancy • Manage Corporate and Franchise media plans and Local Marketing Budgets to meet budgeted Same Store Sales goals • Partner with the media agency on guidelines, timelines, and creative versioning for media plans • Serve as marketing liaison to Corporate and Franchise Operators • Manage creative requests, ideas, and feedback while providing field relations and support • Liaise with marketing vendors, including POP and media agencies • Represent Marketing on cross-functional project teams for tests, special projects, and promotional rollouts • Maintain and update ship lists, store location lists, location listings, and review management tools • Assist the Digital Team with CRM platforms, websites, SMS, e-clubs, and app-based loyalty programs • Perform administrative duties including budget maintenance, meeting agendas, notes, action items, and project-management requests • Maintain project status and related activities through a project management platform • Direct New Restaurant Marketing Plans and support marketing functions for openings • Manage Local Restaurant Marketing plans and support materials

🎯 Requirements

• Bachelor’s Degree in Marketing or Related Field • Minimum 5 Years Experience in Franchise restaurant marketing • Excellent Project Management, Communication and Organizational Skills • Proven Ability to Manage Time Effectively and Work Autonomously • Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, and Adobe Acrobat • Understanding of Franchise Business, a Plus • Willingness to travel up to 25–50%, including overnight travel