Marketing Manager – Tours and Events

🕒 June 25

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Active Interest Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

🤝 B2B

🛍️ eCommerce

Media • B2B • eCommerce

Active Interest Media is one of the world’s largest enthusiast media companies, producing a variety of consumer and trade media including magazines, websites, TV shows, and events that reach millions globally in 85 countries. Their diverse portfolio includes publications such as Anglers Journal, Popular Woodworking, and Writer’s Digest, and they also operate B2B platforms and retail events through their Home Group and Marine Group divisions. Active Interest Media aims to deliver trustworthy information and services that inspire and engage their customers in their passions.

📋 Description

• Own and execute the end-to-end conversion rate optimization strategy to increase lead generation through building targeted interest lists and desired actions across digital marketing channels. • Execute consumer ticket and tour spot sales campaigns across all events and tours, working within sales plans and revenue targets set in partnership with leadership. • Design, launch, and analyze A/B tests to optimize website pages, pricing, landing pages, and digital funnels. • Partner with editorial to spearhead website strategy and enhancements to drive awareness and engagement with our tours and consumer events among prospective attendees. • Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey. • Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations. • Together with editorial, produce post-event content packages (recap emails, photo highlights) in to extend the event experience and reinforce the value of attending. • Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion.

🎯 Requirements

• 3+ years of experience in digital marketing, with a demonstrated track record of driving revenue across multiple tours and or events — ideally at a media company or enthusiast brand. • Deep expertise in multi-channel marketing and marketing automation, including segmentation, behavioral triggers, and reducing over-reliance on batch-and-blast programs. • Proven ability to build and execute new tours and events — from pre-launch pipeline building through post-launch sustain.