Senior Digital Advertising Operations Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $55k - $65k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

👻 Ghost score 0%

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Active Interest Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

🤝 B2B

🛍️ eCommerce

Media • B2B • eCommerce

Active Interest Media is one of the world’s largest enthusiast media companies, producing a variety of consumer and trade media including magazines, websites, TV shows, and events that reach millions globally in 85 countries. Their diverse portfolio includes publications such as Anglers Journal, Popular Woodworking, and Writer’s Digest, and they also operate B2B platforms and retail events through their Home Group and Marine Group divisions. Active Interest Media aims to deliver trustworthy information and services that inspire and engage their customers in their passions.

📋 Description

• Own end-to-end management of direct-sold digital campaigns in Google Ad Manager, including order and line item setup, targeting, creative trafficking, QA, delivery monitoring, pacing, optimization, and wrap-up reporting • Develop and execute digital campaign strategy with Sales, translating advertiser goals and KPIs into campaign plans and recommending targeting, placements, and formats across sites, newsletters, and sponsored content • Build and deploy email campaigns and newsletter sponsorships through Omeda, including creative and tracking setup, testing, deployment, and post-send performance reporting • Work with sales teams, advertisers, and agencies to provide specifications, collect assets, lead kickoff and status calls, coordinate campaign information, build or reformat creatives, and meet deadlines • Provide screenshots, reporting, and optimization recommendations while troubleshooting client, creative, tag, and site issues • Provide detailed campaign reporting, evaluate success against client goals and benchmarks, deliver insights and recommendations, and identify upsell and renewal opportunities • Maintain ad operations best practices, documentation, and QA processes covering creative specs, brand safety, viewability, and discrepancy resolution • Improve workflows, tools, and processes with the Director of Digital Ad Operations and mentor junior team members

🎯 Requirements

• 4+ years of related experience in digital advertising operations, ideally on the publisher/media side • Bachelor's degree preferred • Strong, hands-on experience with Google Ad Manager, including trafficking, inventory forecasting, reporting, and troubleshooting • Strong experience in email marketing, including building, deploying, and reporting on email campaigns and sponsorships using an email service platform (e.g., Omeda or similar), with an understanding of segmentation, deliverability, and list management best practices • Proven experience in digital campaign strategy: developing campaign plans, setting KPIs, analyzing performance, and recommending optimizations across display, email, and sponsored content • Proficient with Google Analytics, third-party ad serving and tracking, and Microsoft Office (Excel, Outlook, PowerPoint, Word); advanced Excel skills for reporting and analysis • Working knowledge of HTML, JavaScript, and rich media formats for creative QA and troubleshooting; Photoshop a plus • Self-motivated, proactive, detail-oriented, creative, and analytical, with the ability to manage multiple campaigns and deadlines simultaneously with minimal oversight • Excellent written and oral communication skills, with a collaborative, client-service mindset