Consumer Insights Lead

Job not on LinkedIn

🔥 2 hours ago

🇺🇸 United States – Remote

💵 $180k - $224k / year

⏰ Full Time

🟠 Senior

🔬 Research Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Airbnb

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2007

✈️ Travel

📦 Logistics

🛍️ eCommerce

💰 Post-IPO Equity on 2020-12

Travel • Logistics • eCommerce

Airbnb is a global online marketplace that connects people looking for accommodation with hosts offering unique and diverse lodging options, often in residential properties. Users can book spaces ranging from one-bedroom apartments to entire homes and boutique hotels. Airbnb also offers experiences, allowing guests to book activities hosted by locals, providing an authentic travel experience.

📋 Description

• Own the Airbnb.org research roadmap, partnering with the full .org leadership team to prioritize research needs and plan against an annual research budget • Lead .org brand, marketing, program, and partner research • Run Airbnb.org's quarterly host and guest brand tracking, monitoring awareness and perception over time and translating results into implications for .org goals and OKRs • Serve as .org's liaison to the broader Research team, connecting partners with appropriate researchers and methods • Support brand reputation research related to trust, value, and community impact • Design and execute qualitative and quantitative research, including surveys, in-depth interviews, focus groups, and online communities • Manage vendor relationships, including scope, budget, timelines, and deliverables • Integrate insights from the Global Brand Tracker, Host Engagement Survey, internal data, and past research • Present concise, compelling findings to senior stakeholders, leading with the "so what" • Report to the Sr. Consumer Insights Lead, Marketing, and collaborate with Airbnb.org, Marketing, and the broader research team

🎯 Requirements

• 10+ years of consumer insights experience, ideally including brand, marketing, or reputation research • Experience supporting a mission-driven, nonprofit, social impact, or corporate reputation client is a strong plus • Expertise across a wide range of qualitative and quantitative research methods • Familiarity with emerging tools, including AI-powered research methods • Track record of independently owning stakeholder relationships, connecting partners to the right expertise, and turning research into decisions • Strong project and vendor management skills, including managing budgets across multiple projects at once • Exceptional storytelling and communication skills, able to make complex data clear and actionable • Detail-oriented and comfortable working in ambiguous, fast-moving environments • A degree in research, marketing, or social sciences • Must live in a state where Airbnb, Inc. has a registered entity

🏖️ Benefits

• Bonus eligibility • Equity eligibility • Benefits • Employee Travel Credits • Occasional work at an Airbnb office or attendance at offsites, as agreed with the manager • Reasonable accommodations throughout the recruitment process

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