Demand Generation Manager

Job not on LinkedIn

🔥 5 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Akkadian Labs

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

📡 Telecommunications

SaaS • Enterprise • Telecommunications

Akkadian Labs is a leading provider of automated provisioning solutions for Unified Communications (UC) environments. They offer a suite of products including Akkadian Provisioning Manager, Console, Contact Manager, and Site Builder, designed to streamline UC adoption, deployment, and management. Their solutions facilitate error-free provisioning across platforms like Webex, Microsoft, and Zoom, helping manage millions of enterprise users efficiently. Akkadian Labs works closely with partners and employs automation to reduce repetitive manual work, enhance security, and achieve quick ROI. They are recognized for their partnership with UC providers and support through an intuitive console that caters to high call volume environments.

📋 Description

• Build, manage, and refine orchestrated account-based and partner-based campaign sequencing across email, LinkedIn, partners, events, and sales follow-up • Lead multi-channel demand generation across SEM, paid social, programmatic, retargeting, and affiliates • Maintain ICP inclusion/exclusion criteria and rescore and prioritize Tier 1–3 accounts • Maintain buying committee maps across target accounts and engage key economic, technical, operational, security, procurement, and champion contacts • Own and measure the account-level funnel from ICP through Closed-Won • Analyze account and funnel data to identify stalled accounts and recommend next actions to sales • Establish partner prioritization criteria and map priority partners to target accounts • Track partner-sourced and partner-influenced pipeline • Develop partner-led demand generation programs, including co-marketing campaigns, MDF utilization, webinars, and joint events • Build partner enablement workflows, messaging, playbooks, landing pages, nurture streams, and analytics dashboards • Standardize HubSpot data structure and attribution and collaborate with Sales on UTM hygiene and offline conversion tracking • Run weekly, monthly, and quarterly operating cadences against funnel and pipeline targets • Supervise, coach, and conduct performance reviews for the Marketing Coordinator • Develop ICP messaging and assets using generative AI while safeguarding brand voice • Review and reallocate budget for maximum ROI with leadership • Optimize content, forecasting, segmentation, spend, website SEO, UX, and conversion • Lead field and virtual events and analyze their ROI • Report KPIs and marketing insights weekly to leadership

🎯 Requirements

• 5+ years in B2B SaaS marketing with significant partner-led go-to-market experience • Experience generating pipeline through resellers, service providers, or system integrators • Track record building partner co-marketing programs producing measurable sourced or influenced revenue • Proven success scaling revenue and pipeline with clear KPI ownership • Experience building ICP and account-tiering frameworks • Experience running ABM, paid search/social, and lifecycle email programs • Experience integrating intent data, predictive scoring, and AI-driven content • Familiarity with buying-committee mapping methodologies such as MEDDIC • HubSpot fluency in lifecycle stage tracking, attribution, and campaign management • Experience partnering with Sales on funnel-stage and deal-level analysis • Hands-on experience with AI-powered marketing tools, prompt libraries, AI-generated ad tests, predictive scoring, and forecasting • Fluency in CAC, LTV, NRR, and ACV growth metrics and strong modeling skills • Strong storytelling and copywriting skills for translating technical value into campaigns • Certifications welcome: Google Analytics IQ, HubSpot Reporting, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering • Bachelor’s degree appreciated, but not required; proven performance, demand generation expertise, and adaptability matter most

🏖️ Benefits

• Fully remote environment • Medical insurance • Dental insurance • Vision insurance • Company-paid life insurance • Company-paid disability policies • 401(k) with a generous matching program • Paid time off • Competitive benefits package