Director, Marketing Insights – Systems

🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $160k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Alight Solutions

WebsiteLinkedInAll Job Openings

10,000+ employees

🤝 B2B

🏥 Healthcare

☁️ SaaS

💰 $22.5M Post-IPO Secondary - Alight Solutions on 2023-08

B2B • Healthcare • SaaS

Alight Solutions is a leading benefits administration provider that delivers health, wealth, leave, and related HR point solutions for large organizations and their employees. The company helps manage benefits administration and human capital-related processes for enterprises, serving many of the world’s largest organizations and over 30 million people. Alight also emphasizes product and technology roles, corporate sustainability, total rewards, and a focus on transforming lives and organizations by maximizing health, financial and work wellbeing.

📋 Description

• Establish and execute the vision and roadmap for marketing technology, data architecture, systems integration, and AI enablement • Own and optimize the marketing ecosystem, including CRM, marketing automation, account-based marketing, web, analytics, business intelligence, customer and data platforms, and AI-enabled capabilities • Identify, evaluate, implement, and scale AI solutions for productivity, insights, targeting, personalization, forecasting, lead management, and campaign effectiveness • Establish governance, human oversight, adoption standards, value measurement, and controls for marketing systems, data, and AI-enabled workflows • Own marketing measurement frameworks, analytics strategy, KPI architecture, and executive reporting • Lead dashboards, scorecards, forecasting models, attribution approaches, and recurring performance reviews • Translate customer, campaign, funnel, pipeline, revenue, and financial data into business insights and recommended actions • Validate the accuracy, assumptions, limitations, bias, and business relevance of data and AI-generated outputs • Partner with Revenue Operations, Sales Operations, Finance, and Marketing leadership to align investments with pipeline and revenue outcomes • Support revenue processes from lead generation through opportunity creation, pipeline progression, customer expansion, and retention • Develop pipeline health dashboards, forecast inputs, revenue KPIs, and executive performance scorecards • Oversee lead capture, scoring, routing, nurturing, attribution, and Sales handoffs • Establish scalable campaign execution standards across email, digital, web, events, and account-based marketing • Lead marketing data quality, metadata, taxonomy, documentation, access, privacy, and governance practices • Develop operating cadences, governance frameworks, process maps, playbooks, workflow standards, and adoption measures • Lead change management and continuous improvement across systems, analytics, data, and operational practices • Advise marketing and business leaders on systems, insights, AI, performance measurement, and commercial decision making • Lead, coach, and develop marketing technology, operations, analytics, and insights professionals • Build organizational capabilities in marketing technology, analytics, AI, automation, data governance, and revenue intelligence • Lead budgeting, technology investment planning, vendor relationships, contract oversight, and portfolio prioritization • Allocate resources based on strategic value, risk, adoption, business impact, and ROI

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Technology, or a related field, or equivalent relevant experience • 10+ years of progressive experience in marketing technology, marketing analytics, marketing operations, revenue operations, business intelligence, or related disciplines • 5+ years of people leadership experience • Experience leading integrated marketing technology, CRM, automation, data, analytics, and reporting environments • Demonstrated AI fluency and ability to operationalize AI use cases • Experience establishing responsible AI practices, including data readiness, human oversight, output validation, adoption measurement, and cross-functional partnership • Experience developing marketing measurement frameworks, executive dashboards, performance insights, attribution, and ROI analysis • Experience partnering with Revenue Operations, Sales Operations, or Finance on pipeline management, forecasting, revenue reporting, and go-to-market performance • Strong understanding of B2B revenue funnels, pipeline management, forecasting methodologies, and commercial performance measurement • Preferred: Experience with Salesforce, Marketo, 6sense, Power BI, Tableau, or comparable platforms • Preferred: Familiarity with generative AI, machine learning, predictive analytics, or AI-enabled capabilities • Preferred: Experience leading AI pilots through scaled adoption • Preferred: Experience in a Revenue Operations model aligning Marketing, Sales, and Customer Success • Preferred: Exposure to forecasting, territory planning, capacity planning, quota management, or commercial performance analytics • Preferred: Experience supporting complex, matrixed organizations and executive-level operating cadences • Must have work authorization in the employing country without requiring current or future visa sponsorship • Successful completion of applicable background checks

🏖️ Benefits

• Health, dental and vision coverages starting Day One • Wellbeing programs • Retirement plans with contribution matching • Generous time off • Parental leave • Continuing education • Career growth opportunities • Flexible working arrangements where possible • Competitive total rewards package • Continuing education and training • Occasional travel to physical office locations