Director, Marketing Technology Architecture

🔥 0 minutes ago

🏛️ District of Columbia, Ohio, +3 more states – Remote

🏛️ District of Columbia – Remote 🏈 Ohio – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote

💵 $170k - $190k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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American Red Cross

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

📦 Logistics

🤲 Charity

Healthcare • Logistics • Charity

American Red Cross is a humanitarian organization dedicated to providing relief to those in need, offering services such as disaster relief, blood donation, training in first aid and CPR, and support for military families. Their mission encompasses emergency preparedness, education, and providing assistance to individuals affected by various crises, ensuring a safe and resilient community.

📋 Description

• Lead the technical strategy for the American Red Cross Fundraising and Marketing Technology Group • Lead a team of four architects covering AEM, Adobe Campaign, fundraising systems, and Adobe Target analytics/personalization • Evaluate and integrate personalization and journey-orchestration platforms, including Adobe Real-Time CDP and Adobe Journey Optimizer • Assess Adobe Experience Cloud and marketing-profile investments to drive cross-platform engagement • Own service delivery for web personalization and translate business goals into actionable campaigns • Build hands-on proof-of-concepts for marketing and fundraising leaders • Advise on emerging tools and technology trends and translate business needs into achievable solutions • Serve as Systems Architect for the Fundraising Agile Release Train and work with senior leadership • Expand Generative AI across marketing technology systems with governance, safety, and sound technical design • Guide architecture decisions involving LLM-driven martech capabilities • Manage and mentor four architects • Own the technology architecture roadmap and translate multi-year vision into deliverable increments • Lead evaluation and selection of architectural standards, tools, and processes • Establish operating policies and procedures affecting departments and subordinate work units • Interpret company-wide policies and procedures • Develop budgets, schedules, and performance standards

🎯 Requirements

• Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field; combination of education and general experience may satisfy the requirement when total years meet the combined minimum • Minimum 10 years of experience in systems architecture or engineering • 3 years in a direct staff management role • 7+ years working directly with analytics, audience management, and personalization technologies • 5+ years architecting CRM and marketing technology solutions within Adobe Experience Cloud or Salesforce Marketing Cloud • 3+ years developing applications with object-oriented programming or expertise in a modern scripting language • Direct experience with a customer data platform or journey-orchestration tool highly preferred • Experience in an Agile delivery environment, preferably using SAFe • Thorough understanding of Generative AI, including hands-on experience implementing systems leveraging LLMs • Experience with web application security, privacy, and data governance • Background in cloud computing and data warehouses; AWS experience preferred • Excellent communication and interpersonal skills • Demonstrated ability to lead and inspire a collaborative team • Commitment to the non-profit sector and its values • Must be authorized to work in the United States; employment visa sponsorship is not provided • Ability to work an east coast schedule • Ability to use a personal computer, applicable software, and office equipment for sustained periods • Operational flexibility to meet sudden and unpredictable needs

🏖️ Benefits

• Medical, Dental Vision plans • Health Spending Accounts & Flexible Spending Accounts • PTO: Starting at 19 days a year; based on type of job and tenure • 11 paid holidays: six core holidays and five floating holidays • 401K with up to 6% match • Paid Family Leave • Employee Assistance • Short- and Long-Term Disability and Insurance • Service Awards and recognition • Fully remote work from home • Mentorship and career development opportunities • Some domestic travel