Director, Marketing

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🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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RKW Residential

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

📦 Logistics

🏨 Hospitality

Consulting • Logistics • Hospitality

RKW Residential is a third-party multifamily property management company headquartered in Charlotte, NC, that manages and consults on more than 25,000 units across nine states. The firm provides end-to-end management services for a wide range of asset types — including high-rise, mid-rise, garden-style, build-to-rent, lease-up, value-add, mixed-use, and hotel-to-apartment conversions — and emphasizes a people-first philosophy, an industry-leading technology stack, and data-driven operations to enhance property value, resident experience, and client returns.

📋 Description

• Lead, mentor, coach, and develop the Sr. Manager, Brand and Community Marketing Managers • Translate executive priorities into marketing plans, team goals, timelines, and measurable deliverables • Lead portfolio-wide community marketing strategy to improve visibility, leasing performance, occupancy, revenue, and asset performance • Provide strategic oversight for property marketing plans, campaign execution, channel mix, budget allocation, and performance optimization • Review traffic, lead generation, conversion rates, leasing trends, marketing spend, campaign results, and source performance • Manage marketing vendor relationships and establish service standards, timelines, performance requirements, and accountability measures • Serve as primary administrator and business owner for HubSpot Sales Hub and HubSpot Marketing Hub • Build, maintain, and optimize HubSpot campaigns, landing pages, forms, lists, nurture workflows, email sequences, lead routing, sales enablement activity, and reporting dashboards • Support AI-powered marketing strategy, automation, emerging technologies, SEO, local search, reputation management, and AI search initiatives • Lead planning and execution of conferences, events, speaking opportunities, outreach, hosted experiences, and post-event follow-up • Support PR, media relations, thought leadership, blog content, and corporate storytelling initiatives • Design, maintain, and present dashboards and reports on marketing performance, leasing trends, digital engagement, conversion metrics, and portfolio health • Develop and support first-party data strategies for customer insights, CRM effectiveness, personalization, attribution, and campaign performance • Ensure marketing practices comply with Fair Housing requirements, ADA guidelines, privacy expectations, company standards, and applicable regulations • Review marketing content and client-facing materials for accuracy, professionalism, compliance, and inclusive language • Travel to communities, client meetings, conferences, events, and business meetings as needed; up to 40% travel may be required

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field preferred • Seven (7)+ years of progressive marketing experience preferred • Three (3)+ years of people leadership, team management, or direct supervisory experience preferred • Experience managing community marketing, corporate marketing, client communications, vendor partners, campaign execution, events, reporting, and marketing technology platforms • Experience with HubSpot Sales Hub and HubSpot Marketing Hub administration strongly preferred • Experience supporting client success, ownership communications, business development, or account-based marketing preferred • Experience analyzing marketing spend, lead generation, conversion performance, digital engagement, CRM data, and portfolio-level marketing results • Experience with multifamily marketing platforms, social media tools, CRM systems, website providers, digital advertising platforms, and reporting dashboards • HubSpot certifications preferred • Google Analytics, Google Ads, Meta, SEO, digital marketing, or project management certifications preferred • Multifamily industry certifications or coursework preferred but not required • Ability to sit, stand, walk, communicate, and use hands to operate office equipment and technology • Ability to lift and/or move up to 25 pounds occasionally • Ability to sit or stand for extended periods while performing computer-based work • Ability to participate in virtual meetings, presentations, client calls, and in-person meetings as needed • Ability to travel to communities, client meetings, conferences, events, and business meetings as needed • Up to 40% travel may be required • Must comply with Fair Housing requirements, ADA guidelines, privacy expectations, company standards, and applicable federal, state, and local regulations

🏖️ Benefits

• Professional development and coaching for direct reports • Opportunity to participate in conferences, events, and industry presence • Virtual meetings and presentations • Reasonable accommodations for individuals with disabilities • Fully remote work arrangement