Director, Marketing

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🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Alzheimer's Association®

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🤲 Charity

📚 Education

Healthcare • Charity • Education

Alzheimer's Association® is a leading voluntary health organization dedicated to ending Alzheimer’s disease and all other dementia through accelerating global research, advocating for expanded public funding, and providing care, support and education to people living with dementia and their caregivers. The Association operates nationwide with local chapters, runs a 24/7 helpline, organizes fundraising events, offers professional resources and training, supports clinical research funding, and provides public awareness and policy advocacy. It is a nonprofit/charitable organization focused on care, research investment, community support, education and advocacy.

📋 Description

• Lead integrated marketing strategy for assigned programs, products, platforms, and services from audience definition through launch, optimization, and reporting • Translate internal and external business objectives into measurable marketing plans that strengthen the Association’s brand • Monitor campaign performance, audience behavior, category activity, and internal priorities; develop recommendations and testable pilots • Own end-to-end project management, including scope, timelines, dependencies, stakeholder input, approvals, and delivery • Develop creative briefs, define requirements and timelines, direct agency and vendor work, review creative, and interpret performance data • Influence channel partners without direct authority to deliver cohesive, sequenced campaigns • Write and edit copy, address minor graphic design needs, and run reports when needed • Supervise, coach, and develop direct reports through goal setting, delegation, feedback, performance reviews, and growth opportunities • Translate scientific, clinical, and technical content into accurate, audience-appropriate communications • Build relationships with senior leaders, subject matter experts, field staff, and external partners • Present recommendations to executive audiences and secure alignment • Define and report KPIs; use performance data to optimize current and future planning • Improve team planning processes, tools, and templates • Advance diversity, equity, inclusion, and health-equity objectives • Steward organizational resources and perform other duties as assigned

🎯 Requirements

• Bachelor’s degree or equivalent experience in marketing, communications, or a related field • 7+ years of progressive marketing and communications experience • Demonstrated ownership of integrated marketing strategy for a program, product, platform, or service • Healthcare, medical, or scientific marketing experience highly preferred • Experience working with peer-reviewed research, clinical trials, registries, clinical guidelines, pharmaceuticals, or other scientific content • Experience marketing to professional audiences and/or launching, growing, or repositioning programs, products, or services • Experience working in a large, highly matrixed organization • Supervisory experience managing staff, interns, or agency teams, including goal setting, feedback, and development • Agency experience highly valued, including strategy briefs, creative direction, and accountability for scope, timelines, and results • Ability to independently build and execute marketing strategy with minimal direction • Excellent project management skills across concurrent initiatives • Exceptional writing and editing skills across channels and audiences • Fluency with marketing performance data, KPI definition, interpretation, and optimization • Ability to translate complex scientific, clinical, and technical content for professional and general audiences • Strong executive presence and ability to influence stakeholders without direct authority • Commitment to ethics, integrity, collaboration, and mission-driven work

🏖️ Benefits

• Bonus eligibility based on individual and organizational performance, up to 6% • Medical insurance • Dental insurance • Vision insurance • Flexible spending accounts • Short-term disability insurance • Long-term disability insurance • Life insurance • Long-term care insurance • Tuition reimbursement • Generous Paid Time Off • 12 annual holidays • Paid Family Leave • Annual Cultural & Heritage Day • Volunteer Day • Gold standard 401(k) retirement plan • Annual School Visitation Day for full-time employees • Elder Care Facility Day for full-time employees