Director, Marketing Technology

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🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Step

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🏦 Banking

Consulting • Marketing • Banking

Step is a next generation financial services company that aims to revolutionize banking for teens and young adults. With a focus on fostering financial independence and literacy, Step provides users with a free bank account, no monthly or hidden fees, and a mobile app to track balances and transactions. Founded by a team with over 50 years of combined experience in financial technology, Step also offers tools and rewards designed to enhance the financial journey of its users.

📋 Description

• Own the architecture, roadmap, and day-to-day operation of Step’s marketing technology ecosystem, including CDP, MMP, lifecycle messaging, data aggregation, and analytics tooling • Establish documentation, QA, governance, reliability, and privacy-compliance standards • Manage marketing technology partners including Segment, AppsFlyer, Braze, and Funnel • Configure, validate, and maintain paid-channel integrations with Meta, Google, TikTok, and similar platforms • Own attribution and mobile measurement, including SKAN/postback configuration, conversion windows, deduplication, and channel-level data quality • Partner on GA4 implementation, event taxonomy, funnel conversion configuration, custom reporting, and incrementality analysis • Build and maintain pipelines and data models for marketing reporting, audience segmentation, and campaign measurement • Develop self-serve analytical tools, dashboards, and automations for marketers • Own the technical build of Step’s monthly rewards and offers program, including targeting, delivery, tracking, and post-campaign analysis • Support lifecycle and CRM campaign execution in Braze through triggers and data feeds • Serve as Marketing’s technical counterpart to Product, Engineering, and Data • Report to the Chief Marketing Officer • Start as a hands-on individual contributor with the opportunity to build and lead a marketing technology team

🎯 Requirements

• 7+ years across software engineering, data engineering, or marketing technology, including meaningful hands-on engineering experience • Proven experience owning a modern martech stack at a consumer company • Experience with a CDP such as Segment, an MMP such as AppsFlyer, Adjust, or Branch, and lifecycle platforms such as Braze • Strong SQL skills • Working proficiency in Python or JavaScript • Comfortable with APIs, webhooks, event-driven architectures, and cloud data warehouses • Deep understanding of mobile and web attribution, including conversion APIs, SKAdNetwork, postbacks, deduplication, and incrementality • Bachelor’s degree or equivalent combination of education, training, and experience • Experience operating martech at larger scale, ideally through viral moments or campaign-driven traffic spikes

🏖️ Benefits

• Stock options • Medical insurance • Dental insurance • Vision insurance • Company-paid life insurance • 401k plan with Safe Harbor company matching • Flexible vacation policy • Paid company holidays • 12 weeks paid parental leave with flexible return to work • Company-provided technology package • Reasonable accommodations throughout the application and interview process