Growth Marketing Director

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XBOW

11 - 50 employees

Founded 2024

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

Cybersecurity • Artificial Intelligence • SaaS

XBOW is an AI-powered penetration testing platform that delivers human-level security testing at machine speed. It utilizes hundreds of specialized AI agents that collaborate to discover, validate, and exploit vulnerabilities autonomously, allowing companies to test their applications rapidly. With a focus on comprehensive coverage and efficiency, XBOW enables continuous security validation for applications, ensuring they remain secure against emerging threats. Its capabilities include testing every endpoint and attack vector, making it a crucial tool for organizations looking to maintain security without the traditional bottlenecks of manual pentesting.

📋 Description

• Own MQLs as the main criterion of success • Design and execute an agentic, full-funnel growth marketing strategy across paid, organic, content, email, events, and partner channels • Build and optimize demand generation programs targeting security practitioners, CISOs, and engineering leaders at high-value accounts • Operate as an individual contributor, with the opportunity to lead and grow a lean marketing team • Establish marketing analytics infrastructure to measure channel performance, attribution, and ROI • Use data to prioritize investment and iterate rapidly • Inform positioning, competitive intelligence, case studies, and sales enablement materials with data • Partner with Sales on ICP, messaging, and campaign feedback loops • Collaborate with Product, Engineering, and Leadership to amplify XBOW’s brand and mission

🎯 Requirements

• 10+ years of B2B SaaS marketing experience • At least 3 years in a senior- or director-level growth or demand generation role • Experience ideally within cybersecurity or developer tooling • Advanced command of building, optimizing, and operating agents across revenue systems • Advanced hands-on experience with account-based marketing strategies targeting enterprise or mid-market security and engineering personas • Proven track record building and scaling pipeline generation programs that contributed to measurable revenue growth at a high-growth startup • Deep expertise across paid search and social, SEO, content marketing, lifecycle email, and field or virtual events • Hands-on experience in marketing attribution, funnel reporting, and tools such as HubSpot, Salesforce, or comparable platforms • Exceptional written and verbal communication skills, including translating complex technical concepts into compelling narratives • Ability to operate autonomously, move quickly, and build scalable programs in an early-stage or resource-constrained environment • Experience marketing offensive security, penetration testing, or AI-powered security products to technical buyers and security practitioners is a bonus • Previous experience at a venture-backed startup during rapid scaling or Series C to Series E growth is a bonus • Community building or developer relations experience contributing to organic brand awareness and bottom-up adoption is a bonus

🏖️ Benefits

• Competitive salary • Clear performance-based incentives • Equity package • Significant opportunities to progress within the sales organization and shape your career trajectory • Meaningful work directly impacting XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide

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