Head of Marketing Technology – Platform Governance

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🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $106.2k - $170k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Teradyne

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1960

🏭 Manufacturing

🔧 Hardware

🤝 B2B

Manufacturing • Hardware • B2B

Teradyne is a provider of test and manufacturing automation solutions. Its companies deliver manufacturing automation and automated test equipment across industries and applications, helping customers achieve higher production volumes, improved quality and greater ROI. Teradyne has expanded through acquisitions of specialists such as LitePoint (wireless test), Universal Robots (collaborative robots) and MiR (mobile robots), giving it a portfolio that spans semiconductor and electronics test, industrial robotics, and factory automation.

📋 Description

• Lead the multi-year marketing technology strategy, architecture, and investment roadmap aligned to enterprise growth priorities • Develop and govern a scalable global marketing technology ecosystem spanning CRM, marketing automation, customer data, analytics, AI, and integrations • Establish enterprise standards for data governance, consent management, AI adoption, and platform architecture with cross-functional teams • Build and maintain governance frameworks for lead lifecycle management, scoring, routing, attribution, and revenue data integrity • Support responsible adoption of AI-enabled marketing capabilities and digital experiences • Partner with internal stakeholders and external vendors to optimize platform performance, cost efficiency, scalability, and business value • Mentor teams and technology users through enablement, certification, adoption, and governance best practices • Ensure marketing technology investments remain secure, compliant, integrated, and aligned with enterprise architecture, commercial priorities, and customer experience objectives

🎯 Requirements

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, Engineering, or equivalent experience • 10+ years of experience in Marketing Operations, Marketing Technology, Digital Platforms, Revenue Operations, or related disciplines with progressive leadership responsibility • Ownership of enterprise marketing technology strategy, architecture, governance, and roadmap development • Expertise with Salesforce, marketing automation platforms, customer data technologies, analytics platforms, AI-enabled solutions, and enterprise integrations • Experience establishing global governance frameworks for lead management, attribution, consent, compliance, and platform adoption • Understanding of data governance, GDPR and consent frameworks, AI ethics, enterprise architecture, and risk management • Experience managing vendor portfolios, SaaS platforms, contract governance, and technology investment decisions • Success influencing senior cross-functional stakeholders across marketing, sales, IT, security, legal, data, and compliance organizations • Strong analytical and strategic thinking skills • Excellent communication and executive presentation skills • Ability to coach, mentor, and develop high-performing teams and platform users • B2B, industrial, manufacturing, semiconductor, technology, or enterprise experience preferred • Commitment to responsible AI adoption, ethical data practices, and enterprise-wide collaboration • Must be local to Massachusetts • Position is not eligible for sponsorship

🏖️ Benefits

• Discretionary bonus(es) based on financial performance • Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • Retirement savings plans • Life insurance • Disability insurance • Paid vacation and holidays • Tuition assistance programs • Dynamic environment fostering creativity, growth, and career advancement