Director, Marketing Insights – Systems

Job not on LinkedIn

🔥 0 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $160k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Alight Solutions

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Alight Solutions is a leading cloud-based human capital technology and services provider serving some of the world's largest organizations and over 35 million people and dependents. The company focuses on transforming lives and organizations by enhancing health, financial, and work wellbeing. Alight offers a wide range of services, including customer care, technology roles, consulting, application services, and business support, with opportunities for virtual or work-from-home positions. The company emphasizes corporate social responsibility and providing a positive impact on clients, colleagues, and communities.

📋 Description

• Establish and execute the vision and roadmap for marketing technology, data architecture, systems integration, and AI enablement • Own and optimize the marketing ecosystem, including CRM, marketing automation, account-based marketing, web, analytics, business intelligence, customer and data platforms, and AI-enabled capabilities • Identify, evaluate, implement, and scale AI solutions for productivity, insight generation, targeting, personalization, forecasting, lead management, and campaign effectiveness • Establish governance, human oversight, adoption standards, value measurement, and controls for marketing systems, data, and AI workflows • Own the marketing measurement framework, analytics strategy, KPI architecture, and executive reporting roadmap • Lead dashboards, scorecards, forecasting models, attribution approaches, and recurring performance reviews • Translate customer, campaign, funnel, pipeline, revenue, and financial data into business insights and recommended actions • Build decision-intelligence capabilities using AI-assisted analysis, predictive analytics, anomaly detection, scenario analysis, and natural-language insights • Partner with Revenue Operations, Sales Operations, Finance, Marketing, IT, Data, Security, Privacy, Legal, and Sales Operations • Align marketing investments with pipeline and revenue outcomes • Support revenue processes from lead generation through opportunity creation, pipeline progression, expansion, and retention • Contribute to segmentation, territory planning, capacity planning, account management, and go-to-market optimization • Develop pipeline health dashboards, forecast inputs, revenue KPIs, and executive performance scorecards • Oversee lead capture, scoring, routing, nurturing, attribution, and Sales handoffs • Improve demand-management processes and establish scalable campaign execution standards • Lead marketing data-quality, metadata, taxonomy, documentation, access, privacy, and governance practices • Develop operating cadences, governance frameworks, process maps, playbooks, workflow standards, and adoption measures • Lead change management and continuous improvement across systems, analytics, data, and operations • Serve as a trusted advisor to marketing and business leaders • Lead, coach, and develop marketing technology, operations, analytics, and insights professionals • Build organizational capabilities in marketing technology, analytics, AI, automation, data governance, and revenue intelligence • Lead budgeting, technology investment planning, vendor relationships, contract oversight, and portfolio prioritization • Allocate resources based on strategic value, risk, adoption, business impact, and ROI

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, Technology, or a related field, or equivalent relevant experience • 10+ years of progressive experience in marketing technology, marketing analytics, marketing operations, revenue operations, business intelligence, or related disciplines • 5+ years of people leadership experience • Experience leading integrated marketing technology, CRM, automation, data, analytics, and reporting environments • Demonstrated AI fluency and ability to operationalize AI use cases • Experience establishing responsible AI practices, including data readiness, human oversight, output validation, adoption measurement, and cross-functional partnership • Experience developing marketing measurement frameworks, executive dashboards, performance insights, attribution, and ROI analysis • Experience partnering with Revenue Operations, Sales Operations, or Finance on pipeline management, forecasting, revenue reporting, and go-to-market performance • Strong understanding of B2B revenue funnels, pipeline management, forecasting methodologies, and commercial performance measurement • Preferred: experience with Salesforce, Marketo, 6sense, Power BI, Tableau, or comparable platforms • Preferred: familiarity with generative AI, machine learning, predictive analytics, and AI-enabled capabilities • Preferred: experience leading AI pilots through scaled adoption • Preferred: experience working within a Revenue Operations model • Preferred: exposure to forecasting, territory planning, capacity planning, quota management, or commercial performance analytics • Preferred: experience supporting complex, matrixed organizations and executive-level operating cadences • Must have work authorization in the Employing Country without current or future visa sponsorship requirement • Successful completion of a background check; additional checks may include education, employment, criminal, sanctions, credit, or drug testing • All virtual interviews must be conducted on video

🏖️ Benefits

• Health, dental and vision coverages starting Day One • Wellbeing programs • Retirement plans with contribution matching • Generous time off • Parental leave • Continuing education • Career growth opportunities • Flexible working arrangements wherever possible • Occasional travel to physical office locations may be required • Competitive total rewards package • Continuing education and training • Bonus and/or incentive eligibility determined by role and level