Senior Director, Corporate Marketing

Job not on LinkedIn

🕒 October 19

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

Where this job comes from

Posted on Align's careers page, not through a job board

First seen by Remote Rocketship October 19

Logo of Align

Align

201 - 500 employees

Founded 1986

💼 Consulting

🔒 Cybersecurity

🤝 B2B

💰 $3.1M Debt on 2020-04

Consulting • Cybersecurity • B2B

Align is a provider of technology infrastructure and managed IT services built for the data center industry and enterprise customers. With 35+ years in business and a team of 260+ professionals, Align offers end-to-end data center professional services (assessment, design, procurement, deployment, and operational support), managed services (including cloud, collaboration/voice, and managed data protection), and a full suite of cybersecurity solutions (operational cybersecurity risk assessments, vCISO, endpoint protection, data discovery & mapping, compliance and archiving, and cybersecurity education). Align positions itself as a B2B partner for industries such as financial services, hyperscalers, colocation providers, and enterprises needing always-on IT, compliance, and security.

📋 Description

• Own A-LIGN’s global brand strategy, corporate positioning, messaging framework, and verbal identity • Govern consistent brand application across market-facing channels and maintain messaging hierarchy • Plan and lead brand marketing campaigns with Demand Generation and Product Marketing • Measure brand health, awareness, share of voice, sentiment, reputation, and message resonance • Research industry trends, customer insights, and competitive landscape • Govern trademark, logo, partner, co-branding, and public-claims standards with Legal • Own external communications, press releases, media relations, and announcement planning • Build and run LinkedIn, social, awards, and speaking programs • Direct corporate and executive thought leadership and executive visibility initiatives • Amplify external news and company milestones through internal channels • Serve as final reviewer for external-facing communications • Own crisis and reputation management and lead cross-functional responses • Lead the creative function, design standards, briefing structure, review cadence, and production process • Hire, develop, and lead creative design and corporate marketing teams • Manage agencies, freelancers, and production partners • Own brand guidelines, visual identity, templates, and creative self-service capabilities • Evaluate and adopt AI-enabled design and workflow tools • Align with Product Marketing on video and multimedia production • Set the annual corporate marketing plan, priorities, KPIs, and budget • Report results to the Senior Vice President, Marketing, and executive leadership • Lead messaging and communications planning for acquisitions, leadership changes, service launches, and rebrands

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or other relevant field • 10+ years of corporate marketing, communications, brand, or creative experience, including 4+ years leading and developing teams • Proven track record of building and executing brand and communications strategies that delivered measurable business results in a B2B environment • Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals • Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards • Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies • Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality • Proficiency with social media, media monitoring, creative production tools, and reporting platforms used to measure brand, reputation, and communications performance • Exceptional writing and editing ability • Strong creative point of view and ability to direct design and brand creative work • Ability to translate brand, communications, and reputation activity into commercial metrics and build performance dashboards • Highly organized operational approach to creative and communications work • Sound judgment, composure under pressure, and executive presence • Effective cross-functional collaboration with Demand Generation, Product Marketing, Sales, Partnerships, Legal, and People Operations • Self-motivated and comfortable operating in a fast-moving environment • Strong attention to detail • Exposure to the cybersecurity, compliance, or professional services industry is a plus

🏖️ Benefits

• Healthcare, Dental, and Vision Benefits • Employer Paid Life Insurance and Disability Insurance • EAP - Employee Assistance Program • Pet Insurance • 401(k) Plan with Employer Matching • Competitive Bonus Structure • Home Office Reimbursement • Certification Reimbursement • Personalized Career Coaching • Generous Paid Time Off • Paid Office Closure December 25-January 1 • Vacation Bonus • Summer Hours

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