Demand and Lifecycle Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ChiroHD

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

💼 Consulting

☁️ SaaS

Healthcare • Consulting • SaaS

ChiroHD is a cloud-native electronic health record (EHR) and practice management platform built specifically for chiropractic clinics. It runs in a browser on any device and consolidates scheduling, charting, patient check-in via a patient app, billing integrations, reporting, and research-ready data tools within a single SaaS solution. ChiroHD emphasizes HIPAA compliance, streamlined workflows for single and multi-office practices, and partnerships with chiropractic universities for large-scale research and analytics.

📋 Description

• Track marketing performance through closed deals and revenue, not only leads • Analyze conversion from first touch through closed deal and identify funnel drop-off points • Run experiments to improve conversion • Build funnel dashboards and attribution in HubSpot using AI • Nurture leads using signals and intent to reach prospects at the right time • Partner with the BDR team on integrated campaigns • Build and manage HubSpot campaigns, including forms, workflows, emails, tracking, and landing pages • Perform routine HubSpot administration and maintain data hygiene according to marketing and RevOps standards • Build prospect lifecycle and education paths with the Content Manager • Build customer lifecycle paths for onboarding, adoption, retention, and cross-sell across products • Align with BDR and sales leaders on targeting, handoffs, and feedback • Create campaign briefs for sales, BDRs, customer success, and leadership • Facilitate campaign feedback and information flow • Promote events and webinars, own registration and follow-up, and manage email segmentation and sends • Use AI for content production, lead scoring and routing, outbound sequencing, and reporting • Build alerts for conversion drops and stalled leads and validate calculations and outputs • Own execution, plans, deadlines, risks, and resource coordination

🎯 Requirements

• Experience building demand generation and lifecycle programs in B2B SaaS • Deep expertise in HubSpot • Revenue-first mindset and ability to use signals and intent to cultivate buyers • Strong funnel math, conversion analysis, experimentation, and data-driven decision-making skills • Knowledge of customer lifecycle frameworks, including Reforge retention and engagement • Daily AI use; ability to demonstrate what you have built with AI and verify its output • Paid media knowledge sufficient to direct a freelancer and test across channels; not necessarily a media buyer • Strong organizational and proactive communication skills • Comfortable working in startup environments and adapting to pivots • Ability to prioritize work and decline activities that do not advance goals • Ability to collaborate effectively with sales, customer success, product, and leadership

🏖️ Benefits

• AI tools and agentic tools provided for core work • Clear priorities and honest feedback • Tools and support to do your best work • Full-time employment