VP of Brand – Product Marketing

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $180k - $235k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Alpha Lion

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🍽️ Food & Beverage

🏥 Healthcare

🧘 Wellness

Food & Beverage • Healthcare • Wellness

Alpha Lion is a company that specializes in high-performance supplements, catering to fitness enthusiasts and athletes. Their product lineup includes pre-workouts, muscle-building supplements, fat-burning products, and other health and wellness items designed to enhance athletic performance and overall well-being. Known for their SuperHuman series, Alpha Lion aims to provide effective and innovative solutions for individuals looking to improve their fitness and health.

📋 Description

• Own product positioning and integrated go-to-market strategy across DTC, Amazon and Retail • Translate consumer insight, product truth and competitive context into target customer definition, differentiated value proposition, messaging hierarchy and launch narrative • Partner with Commercialization, Growth and channel leaders on coordinated launch plans • Lead brand storytelling across packaging, digital creative, retail, organic content, communications and the broader customer experience • Build community and cultural relevance through organic content, creators and influencers, partnerships, events, activations and community programs • Set and evolve brand strategy, voice, identity and standards • Build and lead a Brand organization across creative, Organic Social, content, community, partnerships and activations • Develop people, partners and ways of working to produce exceptional work • Own the annual brand plan, marketing calendar, awareness budget and campaign priorities • Participate in the application process, including personality assessment, interviews and a payroll processing case study/work simulation

🎯 Requirements

• Significant senior brand leadership experience in a high-growth consumer business, ideally CPG, health, wellness or performance • Exceptional storytelling and product-positioning ability, with a track record of turning consumer insight, product truth and competitive context into compelling propositions and launch narratives that contributed to product success • Track record of building distinctive brands and leading integrated campaigns, activations and communications that produced measurable impact • Strong creative and design judgment, with the ability to direct designers, writers, content teams and agencies without needing to be the principal creator • Experience building and leading high-performing teams, establishing clear standards and improving both quality and speed • Omnichannel experience across DTC, Amazon, retail, packaging, product launches and consumer experiences • Ability to use consumer insight and data without allowing process or analysis to replace judgment and action • Comfort operating in a fast-moving, founder-led environment where ownership, candor and resourcefulness matter • Resume and brief note on why you'd excel in this role • Must be based in the United States

🏖️ Benefits

• Performance bonuses • Benefits supporting health, wellness, and professional goals • Remote work

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