Manager, Programmatic Media

Job not on LinkedIn

🔥 0 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

💵 $135k - $152k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Alteryx

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

Consulting • Healthcare • Manufacturing

Alteryx is a leading provider of enterprise analytics solutions that empower organizations to unlock valuable insights from their data. With its AI-driven analytics platform, Alteryx automates the processes of data preparation, analysis, and reporting, making analytics accessible to users at all skill levels. The platform offers features such as data enrichment, predictive modeling, and location intelligence, enabling businesses to improve operational efficiency and drive informed decision-making across various sectors, including financial services, retail, healthcare, and manufacturing.

📋 Description

• Head programmatic advertising execution and lead a team of media specialists • Bridge strategic media planning with day-to-day execution to build brand awareness, create brand preference, and drive pipeline • Report to the Global Director of Integrated Campaigns under Demand Generation • Mentor and empower the paid media management team • Partner with the media agency, media partners, and internal teams to deliver digital experiences across EMEA, APJ, and the Americas • Manage and support a team of paid media managers • Oversee relationships with media agencies, DSPs, ad networks, data providers, and agency partners • Lead end-to-end strategy, launches, testing, and optimization across programmatic, ABM, display, and paid digital channels • Translate go-to-market priorities into cohesive digital media tactics and audience journeys • Conduct campaign audits, A/B creative testing, bidding strategy adjustments, and audience refinement • Own global programmatic media strategy, execution roadmap, and tactical campaign calendar • Manage and optimize the programmatic media budget and spend allocation • Activate audience lists and develop dynamic targeting strategies • Own campaign reporting, dashboards, and multi-touch attribution analysis • Maintain standards for viewability, brand safety, fraud prevention, and privacy compliance • Audit active campaigns and DSP setups, establish OKRs and performance benchmarks, streamline workflows, and guide career development

🎯 Requirements

• 5–8 years of experience in B2B SaaS performance marketing or digital advertising • At least 2 years of direct people management experience • Deep hands-on expertise with leading DSPs, such as The Trade Desk and DV360 • Experience with ABM platforms, such as 6sense and Demandbase • Experience with ad tech stacks, including Campaign Manager 360, Google Analytics Pro, verification tools, and DMPs/CDPs • Strong competency in marketing analytics and multi-touch attribution models • Experience with CRM and marketing automation systems, including Salesforce and Marketo • Experience with data visualization tools • Proven ability to manage, develop, and retain digital marketing talent • Excellent communication skills and ability to articulate digital strategy and complex ad tech performance metrics • Capacity to serve in compliance with U.S. export controls

🏖️ Benefits

• Target annual bonus of 15% of base salary, based on individual and company performance • Monthly Connectivity Plus stipend of $150 to support remote work-related expenses • Annual $200 home office reimbursement • Medical, dental, and vision coverage • 401(k) with company match • Paid parental leave, caregiver leave, and flexible time off • Mental health support and wellness reimbursement • Career development and education assistance