Marketing Operations, Paid Media Manager

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Altvia

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

💸 Finance

💳 Fintech

🏠 Real Estate

💰 Debt Financing on 2018-09

Finance • Fintech • Real Estate

Altvia is a technology platform designed for private equity and venture capital firms, facilitating capital raising and management processes. Its solutions provide tools for investor relations, deal management, and data analytics, enabling firms to enhance communication with investors and streamline workflow efficiencies. Trusted by a variety of funds, Altvia's platform allows users to integrate their existing data and gain insights to improve decision-making and operational productivity.

📋 Description

• Own day-to-day HubSpot administration: workflows, lead scoring, list segmentation, campaign tracking hygiene, and data quality. • Administer 6sense, including intent signal setup, account scoring, orchestration, and programmatic advertising. • Keep the marketing tech stack clean, integrations working, and the handoff to sales airtight. • Handle the operational requests that keep campaigns moving: email, landing page, and form builds, tracking script installation, light WordPress updates, and embeds. • Be the go-to person who can turn a campaign brief into a built, tracked, launched program without hand-holding. • Work alongside our content/campaigns and product marketing leads to execute the programs they design, and alongside BDRs and sales to make sure leads and accounts are routed, scored, and tracked correctly. • Manage paid programs across search, social, and display, with a focus on driving efficient, high-quality traffic from ICP accounts. • Own campaign builds, targeting, budget pacing, creative coordination, and ongoing optimization. • Own GA4 and Google Tag Manager implementation, including UTM structure, conversion tracking, and event setup. • Build and maintain the marketing reporting that leadership relies on: channel performance, campaign results, and funnel metrics.

🎯 Requirements

• 3 to 5 years of marketing operations or demand generation experience, with hands-on HubSpot administration • B2B SaaS experience is a requirement • Experience with 6sense or a similar intent/ABM platform strongly preferred • Strong hands-on paid media experience with Google Ads, LinkedIn Ads, and retargeting platforms • Comfortable with GA4, Google Tag Manager, and building out UTM and conversion tracking infrastructure • Comfortable with light technical implementation: WordPress updates, form integrations, tracking scripts, and embeds • Highly organized and detail-oriented, with a genuine interest in clean data and tight process • Experience working directly with a BDR or sales team on lead routing and handoff • Financial services or SaaS experience preferred; private capital familiarity a plus • Direct, low-ego communication style and a bias toward action.

🏖️ Benefits

• Full medical, dental, and vision coverage • Flexible PTO and paid holidays • Volunteer time and donation matching • 401(k) match • Career development and a connected culture