Associate Director, Marketing, Enrollment Analytics

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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American College of Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

📚 Education

🏥 Healthcare

Education • Healthcare

American College of Education is a primarily online, accredited higher-education institution focused on affordable, career-oriented programs for adult learners. ACE offers a wide range of programs across degree levels — bachelor’s, master’s, education specialist (Ed. S. ), doctoral (Ed. D. , DBA), certificates, and micro-credentials — with strong emphasis on education, nursing, healthcare, business, and leadership fields. The college provides licensure pathways, partner solutions for K–12 schools, higher education and healthcare organizations, and student support services designed for working professionals seeking flexible, competency-focused credentials.

📋 Description

• Serve as the primary analytics point of contact for Marketing, Enrollment, and Field teams • Answer business questions, conduct analysis, and provide decision-support insights • Support shared data models, governance, and Power BI standards • Lead ACE’s marketing measurement roadmap and set standards for metric definitions and testing • Analyze marketing performance across channels, campaigns, audiences, programs, geographies, and segments • Evaluate marketing investment and ROI across the customer acquisition and enrollment funnel • Advance measurement through attribution, incrementality analysis, experimentation, lift studies, and geo-testing • Lead development and use of Marketing Mix Modeling to evaluate investment and recommend budget allocation • Analyze data from Google Ads, Meta, CRM systems, paid media, organic activity, and other channels • Translate marketing data into insights, recommendations, risks, opportunities, and actions • Own marketing data quality and tracking standards, including spend data, UTM and campaign naming, and lead-source integrity • Partner with Marketing to send enrollment outcomes back to advertising platforms • Analyze the full enrollment funnel and performance across programs, sources, channels, geographies, partners, and student segments • Contribute to enrollment forecasting, lead trend analysis, scenario analysis, and special projects • Use Power BI, SQL, Python or R to query, model, and analyze institutional and marketing data • Investigate data, test assumptions, validate findings, and identify reporting or data-structure gaps • Use AI and automation to monitor performance, flag anomalies, and trigger alerts and actions • Define requirements for new or enhanced reports, measures, and data views

🎯 Requirements

• Minimum of a bachelor’s degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or a related field • Seven or more years of progressively responsible marketing analytics experience • Experience analyzing marketing performance, customer acquisition and conversion, ROI, attribution, and campaign or channel effectiveness • Strong understanding of digital marketing metrics and data from Google Ads, Meta, CRM systems, and related marketing technologies • Strong foundation in applied statistics, including regression analysis, experimental design, A/B testing, and evaluating strategy effectiveness • Familiarity with SQL, Python, or R for data analysis, or ability and willingness to develop proficiency • Strong proficiency using a business intelligence platform; Power BI experience preferred • Experience working with datasets, dashboards, filters, dimensions, and data views • Ability to translate business questions into analytical approaches, insights, recommendations, and actions • Ability to define requirements for reports, measures, and data views • Experience working cross-functionally and managing multiple analytical projects and priorities • Must have exceptional communication, organization, time management, analytical, and problem-solving skills • Must support and embrace the College’s Impact mission • Internet bandwidth of at least 50Mbps download and 5Mbps upload from the remote work location • Candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama cannot be considered

🏖️ Benefits

• Annual bonus eligibility for full-time employees • Medical, dental, & vision insurance • HSA and FSA options • Paid parental leave • Paid volunteer time • Tuition reimbursement & reduction programs • Generous PTO • 401k and employer match • Full-service wellness and EAP program • Employee recognition and awards programs • Employer-paid life & AD&D insurance • Short-term disability • Employer-paid long-term disability • Virtual-first work environment • Inclusive work environment • Remote work internet setup, support, and ongoing maintenance responsibility noted for employees

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