Associate Director, Marketing – Biosimilars, Women’s Health

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🔥 19 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $115k - $155k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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📋 Description

• Contribute to establishing the marketing function for Meitheal’s biosimilar and women’s health portfolio • Support development and execution of marketing strategies and commercial initiatives • Develop brand strategies, content, product naming and branding support, market research, launch planning, congress preparation, and agency management • Create compliant promotional content and materials across the biosimilar lifecycle • Collaborate with and manage external agencies • Participate in the promotional review process and own responses to questions and comments on assigned materials • Develop processes and ways of working, including workflows, material storage, and documentation • Develop value proposition strategies communicating product benefits, outcomes, and cost-effectiveness to payers and organized customers • Align go-to-market, pricing, and contracting strategies with Meitheal’s commercial objectives • Monitor competitive pricing and contracting activities and identify opportunities and threats • Oversee contract strategies, contracting platforms, bid processes, negotiations, and pricing analytics • Coordinate rebates, chargebacks, and government reporting in compliance with pharmaceutical regulations • Support reimbursement programs and physician and patient resources addressing access barriers • Coordinate with external experts and internal teams on go-to-market strategies for successful biosimilar launches • Manage operational budgeting and forecasting, ensuring financial justification for contract strategies • Provide business analytics support using market intelligence and competitive data • Collaborate with Legal, Operations, Regulatory Affairs, Finance, Quality, Human Resources, and other stakeholders • Support growth and cross-collaboration with Meitheal’s Women’s Health Division

🎯 Requirements

• Bachelor’s degree in marketing, business, life sciences, pharmacy, communications, or a related field required; advanced degree preferred • 6+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or life sciences • Experience developing and executing marketing strategy, brand plans, promotional content, or commercial materials in a regulated healthcare environment • Experience participating in a promotional, medical-legal-regulatory, or comparable review and approval process • Working knowledge of applicable pharmaceutical advertising and promotional requirements, industry standards, and internal compliance practices • Experience with product launch planning, positioning, messaging, market research, congress planning, and commercial readiness activities • Experience managing marketing agencies, creative agencies, research vendors, or other external partners • Ability to work effectively with Medical, Legal, Regulatory, Clinical, Market Access, Sales, and other cross-functional teams • Demonstrated ability to manage multiple projects and deliverables with strong organization and follow-through • Willingness and ability to travel for company meetings, agency meetings, congresses, and other business needs • Biosimilar industry experience strongly preferred • Experience with customer relationship management systems, marketing automation platforms, or commercial analytics tools strongly preferred • Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel, and Outlook • Familiarity with digital marketing platforms, content management systems, collaboration tools, and virtual meeting platforms • Ability to create clear, polished presentations and marketing materials using standard office and presentation software • Ability to learn and effectively use company-specific systems for content review, approval, document control, project tracking, and portfolio management • Ability to travel up to 25%, including overnights, and attend company-sponsored events, meetings, and conferences

🏖️ Benefits

• Competitive pay and medical, dental, and vision insurance • Flexible spending accounts • Long- and short-term disability insurance • Life insurance • 401(k) plan with match • Competitive PTO and company-paid holidays • Paid parental leave (maternity & paternity) • Employee assistance program

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