Senior Director, Marketing Intelligence

🔥 3 hours ago

🇺🇸 United States – Remote

💵 $245.1k - $288.3k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Fetch Rewards

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

💼 Consulting

🍽️ Food & Beverage

📦 Logistics

💰 Debt Financing on 2022-04

Consulting • Food & Beverage • Logistics

Fetch Rewards is a company that operates America's Rewards App, leveraging the power of Fetch Points to drive consumer behavior and engagement across various industries, including Consumer Packaged Goods (CPG), retail, and restaurants. By offering custom-fit marketing solutions, Fetch helps brands increase sales, improve retention, and build lifelong consumer loyalty without relying on discounts. The platform offers dynamic in-app offers based on verified shopping behavior, designed to inspire specific business outcomes and increase customer engagement. Fetch Rewards partners with major brands and retailers, providing a robust data-driven approach to enhance buying frequency and customer retention.

📋 Description

• Set the multi-year vision and strategy for Marketing Intelligence • Establish frameworks for audience segmentation, personas, voice of consumer, behavioral intelligence, market sizing, and emerging audience opportunities • Integrate proprietary behavioral data, third-party research, qualitative insights, social intelligence, cultural signals, and competitive intelligence • Build understanding of current, prospective, and expansion audiences • Identify emerging consumer behaviors, cultural shifts, market dynamics, and competitive opportunities • Determine research methodologies, data sources, technology, AI-enabled tools, and external partnerships • Advise senior Marketing and cross-functional leaders on audience prioritization, positioning, campaign strategy, growth initiatives, and marketing investment • Partner across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab • Develop insight platforms, audience narratives, and evidence-based recommendations • Identify audience, category, and market opportunities supporting vertical strategies, thought leadership, and partner-facing programs • Advise leadership on strategic trade-offs, opportunities, risks, and business implications • Design and scale the Marketing Intelligence function • Build and develop a high-performing team, beginning with Social Intelligence • Establish collaboration models with UXR, Analytics, and other research and data teams • Allocate resources across internal talent, research partners, syndicated data, technology, and AI-enabled capabilities • Build repeatable frameworks, operating rhythms, and decision-making mechanisms • Develop senior talent and future leaders • Establish measures of success demonstrating business value and influence on decisions

🎯 Requirements

• 12+ years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related disciplines • Significant functional leadership experience • Demonstrated success building, leading, and scaling an insights, intelligence, audience research, or related function • Deep expertise in audience segmentation, personas, voice of consumer, market research, and behavioral intelligence • Ability to translate research into marketing strategy • Ability to synthesize proprietary first-party data, third-party research, qualitative insights, and cultural and market signals • Experience influencing senior and executive leaders and advising on complex business trade-offs • Strong ability to turn complex research and data into compelling strategic narratives, presentations, and recommendations • Experience defining multi-year functional strategies, prioritizing investments, and building scalable research capabilities and operating models • Demonstrated success developing high-performing teams, mentoring senior talent, and creating organizational leverage through others • Experience partnering across Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing • Strong judgment, executive communication, and ability to navigate ambiguity, competing priorities, and incomplete information • Deep curiosity about people, culture, markets, brands, technology, and forces shaping consumer behavior and business growth

🏖️ Benefits

• Equity for full-time employees • 401(k) with dollar-for-dollar matching up to 4% of eligible pay • Comprehensive medical, dental, and vision plans, including pets • $10,000 per year in education reimbursement • Employee Resource Groups • Flexible PTO • 9 paid holidays • Year-end week-long break • 14 weeks of fully paid parental leave • 6 additional weeks of paid childbirth recovery leave for birthing parents • Flexible return-to-work schedule • One-time $2,000 Calvin Care Cash incentive for employees welcoming new family members • Flexible work environment • Hardware and software provided for remote work

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