Senior Director, Marketing Strategy, Analytics & Innovation

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $227.8k - $335k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Create a forward-looking point of view on the future of marketing and how to drive success • Define and drive global marketing strategies through actionable data and deep customer insight • Build, mentor, and scale the marketing strategy and data analytics team • Foster a culture of experimentation and measurable impact • Lead quarterly and annual planning and target setting across marketing functions • Lead marketing operational cadences to meet business actionability needs • Partner across Marketing, Finance, and the go-to-market organization to align growth strategies • Drive marketing spend efficiencies, ROI analysis, optimization initiatives, and executive-ready dashboards • Monitor emerging trends and market signals • Identify new growth vectors, whitespace opportunities, and competitive threats • Travel occasionally for project or team in-person meetings

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field • 10+ years in marketing strategy, data analytics, or related functions • 5+ years of people leadership • Expertise with analytics and BI tools, such as Tableau and Salesforce • Strong communication, leadership, and cross-functional collaboration skills • Exceptional cross-functional communication and storytelling skills • Comfort operating in ambiguity and fast-paced environments • Advanced degree (MBA or similar) strongly preferred • Experience in SaaS, tech, or high-growth environments preferred • Certification in marketing analytics or data science is a plus • Passion for innovation, storytelling, and customer-centric thinking • Must be based in the US

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare • Retirement savings program • Equity plan eligibility • Corporate bonus plan eligibility • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave • Support for employee volunteering and donation efforts • Remote-first work • Occasional travel to project or team in-person meetings