Senior Director, Marketing

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

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ClassWallet

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

💳 Fintech

📚 Education

🏛️ Government

💰 $500k Debt Financing on 2020-05

Fintech • Education • Government

ClassWallet is a company that provides digital wallet solutions focused on the management and distribution of public funds. Utilizing a patented platform, ClassWallet simplifies the process of spending these funds, ensuring total transparency and compliance with spending guardrails and audit-ready reporting. Their services cater primarily to education sectors, such as K-12 schools and early childcare programs, helping them manage purchases and reimbursements digitally. ClassWallet also supports government agencies in reducing administrative costs and ensuring compliance, and aids in the efficient distribution of family scholarships and grant programs.

📋 Description

• Own the marketing strategy, annual plan and budget across people, programs, events and agencies • Set pipeline targets jointly with the Chief Revenue Officer and own marketing-sourced and marketing-influenced pipeline • Own ClassWallet's brand, positioning and messaging across the website, sales materials, proposals and events • Build and run account-based marketing targeting state agencies, school districts and other public-sector buyers • Own the event and trade show portfolio end to end and measure return • Lead launch marketing in partnership with Product Management • Lead go-to-market for new public-program markets through the first reference clients • Own marketing content, including case studies, thought leadership and creative writing, and supply approved messaging to the Proposals team • Run the corporate website as a pipeline channel, focusing on conversion, SEO and accessibility • Build marketing operations and trusted reporting, beginning with attribution and a pipeline baseline in the first 90 days • Hire, develop and lead a high-performing team • Select and manage agencies and contractors • Report marketing performance to the Chief Product Officer and executive team and contribute to board reporting

🎯 Requirements

• 10+ years of B2B marketing experience, including 5+ years leading marketing teams • Experience marketing to government, education or other public-sector buyers, where sales cycles are long and formal procurement such as RFPs is the norm • Track record of building or rebuilding a marketing function at a growth-stage company • Proven ownership of a pipeline target in partnership with sales leadership, with quantifiable results • Hands-on experience running account-based marketing and events-led programs • Strong product marketing foundation: positioning, messaging and launches • Player-coach comfortable doing the work as well as leading it • Data-driven, and fluent in marketing automation, CRM platforms and marketing attribution • Excellent writer and presenter, able to communicate with executives, public officials and families alike • Bachelor's degree or equivalent experience • Preferred: Experience in fintech, payments, govtech or edtech SaaS • Preferred: Experience taking a product into a new vertical or public-program market, such as human services or workforce programs • Preferred: Experience helping a company move from a sales-led to a product-led operating model

🏖️ Benefits

• Excellent salary and benefits commensurate with experience • Positive, family-oriented team environment • Encouragement, positive reinforcement, and gratitude • Healthy work-life perspective • Equal Opportunity Employer