Director – Small Business Strategy, Go-To-Market

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $123k - $215.3k / year

⏰ Full Time

🔴 Lead

🧐 Strategy

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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American Express

WebsiteLinkedInAll Job Openings

10,000+ employees

🏦 Banking

💸 Finance

🤝 B2B

Banking • Finance • B2B

American Express is a global financial services company that issues consumer, business, and corporate credit cards, operates payment and merchant services, and offers banking products such as savings accounts, certificates of deposit, and personal loans. It provides rewards and travel programs, corporate and B2B payment solutions, financial education and security services, and extensive cardmember and merchant support.

📋 Description

• Lead end-to-end Small Business marketing strategy and go-to-market initiatives from proposition development through launch, optimization, and ongoing engagement • Define value propositions, positioning, messaging, audiences, channel approaches, and integrated customer experiences • Transform go-to-market from episodic launches to iterative, always-on solutions • Use customer research, behavioral and performance data, competitive intelligence, and market trends to identify opportunities • Inform product positioning, messaging, creative strategy, and GTM decisions • Mobilize and align partners across Marketing, Small Business Product, Communications, and other key functions • Translate product features and partner benefits into differentiated customer messaging across acquisition and existing customer experiences • Create integrated GTM roadmaps with strategies, milestones, decision points, dependencies, and measurement frameworks • Define success metrics and assess GTM effectiveness using performance insights • Identify optimization opportunities and inform future product and marketing strategies • Develop narratives communicating strategic choices, recommendations, progress, risks, and business impact to senior leaders

🎯 Requirements

• Proven experience developing marketing strategy and go-to-market plans for products, propositions, benefits, or other complex customer offerings, ideally within financial services, payments, B2B, or Small Business • Strong strategic marketing ability connecting customer needs, product capabilities, competitive dynamics, and business objectives into differentiated value propositions and actionable GTM strategies • Demonstrated success transforming go-to-market models from one-time launches to ongoing customer solutions • Strong customer-first orientation and ability to translate product features and partnership benefits into compelling customer messaging • Ability to synthesize customer research, competitive intelligence, performance data, and business inputs into insights and recommendations • Ability to lead through influence and mobilize complex cross-functional teams without direct authority • Exceptional written, verbal, and visual communication and storytelling skills • Ability to influence senior leaders and drive alignment around strategic recommendations • Comfortable operating in ambiguous, fast-paced environments with multiple stakeholders and competing priorities • Hands-on, proactive, and highly accountable • Strong collaboration, influencing, and negotiation skills • People leadership experience, including coaching, motivating, and developing talent • 8–10 years of business and marketing experience preferred • Employment eligibility to work with American Express in the United States; visa sponsorship is not available • Bachelor's Degree

🏖️ Benefits

• Competitive base salaries • Bonus incentives • 6% Company Match on retirement savings plan • Free financial coaching and financial well-being support • Comprehensive medical, dental, vision, life insurance, and disability benefits • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) • Free and confidential counseling support through our Healthy Minds program • Career development and training opportunities • Equity, if applicable