Director, Pricing and Campaigns Specialist

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

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American Military University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🎖️ Defense

🏥 Healthcare

Consulting • Defense • Healthcare

American Military University is an accredited online university founded to serve military servicemembers and has expanded to serve working adults and civilian learners through flexible, career-focused undergraduate and graduate programs. It operates as part of the American Public University System, emphasizing accessible, affordable distance education with specialized centers (e. g. , Center for Cyber Defense, Center for Space Studies) and a mission to prepare students for service and leadership in a global society.

📋 Description

• Build a new capability for pricing, scholarship, promotion and cross-sell / upsell strategy across Health+, Military+ and B2B • Design and run offers, scholarships / grants and promotional campaigns that convert demand into starts and grow student lifetime value while protecting margin • Develop pricing and scholarship / grant recommendations by program and segment • Analyze price sensitivity, competitor pricing and net tuition to identify growth opportunities while protecting margin • Own the annual offer and promotions calendar • Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance • Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams • Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM • Equip Enrollment / Admissions advisors to communicate offers clearly and consistently • Establish cross-sell / upsell strategy • Partner with Marketing Intelligence & Data to model lifetime value and target students likely to continue their studies • Design offer A/B tests and quantify incremental starts, revenue and cost • Track offer ROI and scholarship spend against budget; retire offers that do not pay back • Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance • Perform other duties as assigned

🎯 Requirements

• 8+ years in pricing, revenue management, promotions or lifecycle marketing • Strong commercial acumen (price sensitivity, discounting, LTV, payback) • Experience running multi-channel campaigns with CRM / marketing automation • Fluency in Excel and business cases • SQL / Tableau a plus • Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus • Bachelor's degree required • CPA, CFA, or MBA preferred

🏖️ Benefits

• Equal opportunity employment and non-discrimination policy • Compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements

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