Director, Direct-to-Customer (DTC) Innovation – Digital Health

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $187.1k - $247.1k / year

⏰ Full Time

🔴 Lead

👔 Director

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BeOne Medicines

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2010

🧬 Biotechnology

🏥 Healthcare

💊 Pharmaceuticals

Biotechnology • Healthcare • Pharmaceuticals

BeOne Medicines is a global oncology company domiciled in Switzerland that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting the development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them.

📋 Description

• Lead the strategy, development, and launch of integrated customer experiences for FL, MZL, and WM. • Translate disease insights, treatment journeys, unmet needs, and portfolio priorities into engagement strategies for patients, caregivers, and healthcare professionals. • Establish launch roadmaps, milestones, dependencies, governance, and success measures from concept through approval, deployment, and optimization. • Lead branded and unbranded digital campaigns across priority hematology indications. • Develop customer-first strategies spanning paid media, search, social, AI-enabled channels, point-of-care channels, and emerging platforms. • Oversee agency and external partner work from strategic brief through creative development, regulatory review, production, activation, and optimization. • Design and launch CRM journeys connecting site experiences, content, media, and opt-in engagement. • Define audience segmentation, journey logic, triggers, content requirements, and measurement plans. • Use first-party data and behavioral insights to personalize engagement and improve content relevance. • Identify and lead digital health enablements improving patient and HCP experiences. • Evaluate emerging technologies and partners and translate promising concepts into testable pilots. • Explore AI-enabled experiences, personalization, decision-support tools, and technologies improving access to relevant information. • Build business cases and measurement frameworks for new capabilities. • Develop digital clinical-trial awareness initiatives with Clinical Operations, Medical, R&D, and other stakeholders. • Develop compliant approaches to increase awareness of actively recruiting trials. • Connect disease education, CRM, digital platforms, media, and trial-finding experiences. • Serve as a connector across Commercial, Medical, Clinical Operations, Corporate Affairs, Legal, Regulatory/PRC, Analytics, Technology, Privacy, and external agencies. • Navigate regulatory requirements for branded, unbranded, disease-awareness, and clinical-trial communications. • Provide recommendations to senior leaders and maintain momentum as priorities change. • Define launch KPIs across awareness, engagement, CRM enrollment, journey progression, media performance, customer behavior, and business impact. • Partner with Analytics to connect channel engagement to downstream customer behaviors. • Use test-and-learn methodologies to optimize audiences, messages, journeys, and channels. • Communicate performance, insights, risks, and recommendations to senior leadership. • May lead direct reports and/or manage cross-functional teams, agency teams, contractors, and matrixed partners.

🎯 Requirements

• Bachelor's degree required; advanced degree preferred. • Significant pharmaceutical, biotechnology, or healthcare marketing/customer-experience experience, with direct hematology experience required. • Strong working knowledge of the hematology/oncology treatment landscape; experience in B-cell malignancies strongly preferred. • Experience launching digital campaigns, websites or microsites, CRM programs, or integrated omnichannel experiences in a regulated healthcare environment. • Experience taking complex initiatives from strategy through content development, regulatory/MLR or PRC review, production, launch, and optimization. • Strong understanding of pharmaceutical regulatory, privacy, and compliance considerations affecting patient and HCP engagement. • Demonstrated success in a fast-paced, highly dynamic environment with multiple simultaneous priorities and aggressive launch timelines. • Exceptional cross-functional leadership, stakeholder-management, and agency-management skills. • Strong strategic thinking coupled with a willingness to be hands-on in execution. • Excellent written and verbal communication skills, with the ability to simplify complex clinical, technical, and strategic information. • Direct experience in FL, MZL, WM, CLL/SLL, or related B-cell malignancies preferred. • Experience building patient disease-education platforms, digital patient communities, or HCP education ecosystems preferred. • CRM experience, ideally including Salesforce Marketing Cloud, patient journey design, segmentation, consent management, and personalization preferred. • Experience with HCP digital/point-of-care platforms, paid media, search, and social activation preferred. • Experience with digital health, AI-enabled customer experiences, or emerging healthcare technologies preferred. • Clinical-trial recruitment or clinical-trial awareness experience preferred. • Experience using analytics, experimentation, and customer-level data to optimize marketing or digital-health initiatives preferred. • Experience managing agencies, vendors, budgets, and multiple simultaneous workstreams preferred. • Approximately 20% travel based on business needs.

🏖️ Benefits

• Annual bonus plan for Non-Commercial roles • Incentive compensation plan for Commercial roles • Discretionary equity awards • Employee Stock Purchase Plan • Medical insurance • Dental insurance • Vision insurance • 401(k) • FSA/HSA • Life Insurance • Paid Time Off • Wellness

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