Senior Manager – GEO Strategy & Operations

🕒 August 21

🇺🇸 United States – Remote

💵 $143.6k - $194.3k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

🦅 H1B Visa Sponsor

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Logo of Amgen

Amgen

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Orchestrate Generative Engine Optimization (GEO) strategy and activation across the RDBU and Global brand portfolio • Translate enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners • Serve as the primary GEO partner for the portfolio and work directly in assigned platforms • Lead recurring cross-functional reviews and translate GEO findings into marketing and communications actions • Coordinate GEO priorities and planned activity across RDBU and Global brands • Identify business implications from GEO findings and initiate follow-up actions • Partner with brand and functional teams to incorporate GEO recommendations into marketing plans, content, digital experiences, launch readiness, and market adaptation • Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify optimization opportunities • Manage platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalations • Apply enterprise GEO processes, governance, standards, and measurement; share learnings and recommend improvements

🎯 Requirements

• Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience; OR Master’s degree and 4 years of related experience; OR Bachelor’s degree and 6 years of related experience; OR Associate’s degree and 10 years of related experience; OR high school diploma/GED and 12 years of related experience • Experience leading global, regional, or multi-market pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives • Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability • Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions • Strong cross-functional leadership and influencing skills across global, regional, and affiliate stakeholders in a matrixed organization • Experience integrating new digital or marketing capabilities into global-to-local brand planning, content development, launch, and market adaptation workflows • Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills • Sponsorship for this role is not guaranteed

🏖️ Benefits

• Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible

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