Senior Manager – GEO Strategy & Operations

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $143.6k - $194.3k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Orchestrate Generative Engine Optimization (GEO) strategy and activation across the RDBU and Global brand portfolio • Translate enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners • Serve as the primary GEO partner for the portfolio and work directly in assigned platforms • Lead recurring cross-functional reviews and ensure follow-through across global, regional, and affiliate teams • Translate GEO findings into marketing and communications actions • Translate enterprise GEO strategy into priorities for RDBU and Global brands and escalate cross-portfolio decisions to the Associate Director • Identify opportunities using GEO platform and partner outputs and translate findings into actions across marketing, content, digital experiences, communications, and source authority • Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, Legal/Regulatory, regional, and affiliate stakeholders • Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness • Apply enterprise GEO processes, governance, standards, and measurement across the portfolio • Coordinate GEO priorities and planned activity across RDBU and Global brands • Review GEO findings, identify business implications, and initiate follow-up actions • Align decisions and owners, document actions, and follow through on delivery and escalations • Incorporate GEO recommendations into global-to-local marketing plans, content, digital experiences, launch readiness, and market adaptation • Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify optimization opportunities • Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs

🎯 Requirements

• Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience • OR Master’s degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience • OR Bachelor’s degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience • OR Associate’s degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience • OR High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience • Experience leading global, regional, or multi-market pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives • Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability • Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions • Strong cross-functional leadership and influencing skills across global, regional, and affiliate stakeholders in a matrixed organization • Experience integrating new digital or marketing capabilities into global-to-local brand planning, content development, launch, and market adaptation workflows • Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible