Senior Marketing Manager, Media – Medical Affairs

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $143.6k - $194.3k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Serve as the day-to-day strategic GCCI Media partner for U.S. Medical Affairs initiatives • Translate Medical and scientific priorities, audience needs, milestones, content plans, and investment guidance into media planning direction • Guide and challenge agency strategy and recommendations • Evaluate agency recommendations for strategic fit, feasibility, risks, gaps, and opportunities • Advise Medical stakeholders on how paid media can support scientific and educational objectives • Provide strategic guidance across HCP media channels, partners, platforms, audience approaches, and emerging capabilities • Oversee integrated HCP media strategies across endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnership channels • Ensure strategies are translated into tactical plans, activation, optimization, and measurement • Manage agency partnerships, deliverables, timelines, dependencies, and escalations • Advise campaign performance, measurement, reporting, and optimization with agency and analytics teams • Ensure Medical media activity follows operating processes and governance requirements • Partner with Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other functions • Coordinate Medical and Commercial media activity to identify duplication, audience saturation, inventory conflicts, and executional considerations • Improve the Medical media operating model, processes, tools, and standards • Identify innovation and Test & Learn opportunities • Maintain knowledge of the pharmaceutical HCP media ecosystem and industry best practices • Build trusted relationships and serve as a credible media advisor • Travel up to 20% domestically to support agency, partner, and internal business meetings

🎯 Requirements

• Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Master's degree and 4 years of experience; OR Bachelor's degree and 6 years of experience; OR Associate's degree and 10 years of experience • 4+ years of experience in paid media, marketing, or advertising preferred • Strong pharmaceutical or healthcare media experience, particularly HCP media strategy, audience planning, and activation • Experience across media planning, activation, execution, optimization, and performance measurement • Ability to translate business, scientific, or communication objectives into media strategy and evaluate agency recommendations • Experience serving as a strategic media partner to internal stakeholders • Experience supporting integrated HCP media campaigns across digital channels • Strong understanding of HCP audience targeting, segmentation, media planning, customer journeys, campaign activation, and optimization • Working knowledge of the pharmaceutical media ecosystem, HCP publishers, platforms, data partners, measurement approaches, and agency operating models • Strong understanding of media measurement, reporting, and performance analytics • Experience partnering with media agencies and external vendors • Experience operating within regulated environments and partnering with Medical, Legal, Compliance, Privacy, Analytics, Technology, Procurement, and other stakeholders • Strong project and stakeholder management skills • Strong communication and presentation skills • Ability to establish processes and improve operational efficiency • Strategic curiosity and willingness to learn emerging media platforms, technologies, healthcare partner capabilities, and industry best practices • Strong attention to detail and sound judgment • Travel up to 20% domestically annually • Sponsorship for this role is not guaranteed

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts • A discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Career development opportunities • Work/life balance support

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