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Marketing Manager

🔥 11 minutes ago

🏈 Alabama, Colorado, +6 more states – Remote

infoinfo

💵 $87.3k - $139.4k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

Where this job comes from

Posted on SouthState Bank's careers page, not through a job board

First seen by Remote Rocketship 11 minutes ago

Logo of SouthState Bank

SouthState Bank

1001 - 5000 employees

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

SouthState Bank is a financial institution that offers a wide range of banking products and services. It provides personal banking solutions such as checking and savings accounts, credit cards, and online and mobile banking. The bank also offers borrowing options including personal loans, mortgages, and home equity lines of credit. Additionally, SouthState Bank provides investment services like financial and retirement planning. For businesses, it offers small business and commercial banking services, including loans, lines of credit, and cash flow management. They also provide wealth management services for personal and corporate clients.

📋 Description

• Serve as the primary marketing lead and strategic partner for assigned Lines of Business. • Align marketing efforts to business goals and priorities using creative briefs. • Own marketing strategy and planning, including campaign direction, messaging frameworks, channel selection, and KPI definition. • Lead cross-functional coordination with LOB leaders, the greater MarCom team, and external partners. • Provide direction and prioritization to Marketing Specialists and vendors. • Maintain budget oversight and accountability, including forecasting, allocation, approvals, and performance tracking. • Make final decisions on considerations, timing, and escalation when constraints arise. • Flag risks, dependencies, or gaps to the Marketing Leadership Team. • Collaborate proactively with LOB leaders on strategic planning and roadmap items, involving Executive MarCom leadership when necessary for in-person meetings. • Take ownership of tasks and challenges encountered in the assigned position.

🎯 Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field. • 7-10 Years of Marketing Experience. • Financial Marketing Experience Preferred. • Proven track record of successful marketing campaign planning and execution. • Strong understanding of digital marketing channels, including social media, email marketing, and SEO/GEO. • Ability to write and edit marketing content. • Familiarity with A/B testing, attribution models and funnel analytics. • Budget management experience. • Ability to think strategically and creatively. • Excellent verbal and written communication skills. • Strong organizational and project management skills. • Ability to work collaboratively and lead a team in a fast-paced environment. • Reliable internet connection for remote or hybrid work; cable or fiber preferred, mobile hotspots not acceptable. • Secure and distraction-free remote or hybrid work setting.

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