Lead, Onboarding Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $126.3k - $173.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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This company has sponsored H1B visas in the past.

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Lead day-to-day operations of an assigned marketing pod • Translate journey strategies into actionable plans and scalable member experiences • Oversee execution within Adobe Experience Platform • Own pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication • Coordinate across communications strategy, analytics, business stakeholders, channel partners, and execution teams • Ensure priorities are clear, work is effectively planned, and stakeholder commitments are delivered consistently and with quality • Identify and communicate initiatives that enhance product and service positioning and offerings to members • Perform analytic functions including modeling data management or reporting solutions • Advise executives on functional strategies, often segment-specific • Exercise independent judgment and decision-making on complex issues • Improve team effectiveness, delivery predictability, operational processes, and speed-to-market • Build a high-performing, accountable pod culture and remove barriers to execution • Maximize platform capabilities and drive reliable delivery contributing to member and business outcomes

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience • 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines • 2+ years of experience leading agile teams, pods, or cross-functional initiatives • Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities • Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation • Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment • Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment • Strong facilitation, communication, organization, and problem-solving skills • Ability to influence without direct authority and build accountability across diverse teams • Position operates on Eastern Standard Time hours • Ability to meet home internet requirements of at least 25 Mbps download and 10 Mbps upload • Ability to work from a dedicated space without ongoing interruptions to protect member PHI/HIPAA information • Up to 10% travel may be required • Preferred: experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries • Preferred: experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Remote work • Occasional travel to Humana offices for training or meetings • Dedicated home workspace to protect member PHI/HIPAA information • Humana internet service requirements/support for home or hybrid employees

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