Senior Paid Media Strategist

🕒 May 7

🦞 Maine – Remote

🦞 Maine – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Anchour

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

B2B • Marketing • Digital

Anchour is a hard-working marketing agency that transforms brands into industry leaders. They specialize in accelerating brand growth through strategy, branding, digital experiences, and marketing. Anchour provides services in brand strategy, positioning, architecture, and messaging. They excel in creating campaigns and creative direction, as well as developing comprehensive website solutions. Their integrated approach helps brands better understand themselves and reach new markets and audiences. Anchour's work includes performance marketing, SEO, and digital design, making them a dedicated partner for ambitious growth strategies.

📋 Description

• Own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting. • Plan, launch, and manage paid media campaigns across Google Ads, Meta, Connected TV, and YouTube, with ongoing programmatic involvement. • Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems. • Set up campaigns with proper structure, tracking, naming conventions, and attribution from the start, so the data you're working with is trustworthy. • Proactively adjust bids, budgets, targeting, and creative based on performance signals. • Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion. • Make clear, confident recommendations on channel mix, audience architecture, and where investment should shift — and why. • Brief creative teams with strategic clarity — not just specs, but rationale. What's the job of this creative? What behavior are we trying to drive? What does success look like? • Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency. • Build and maintain automated reporting systems that reduce manual work and give clients and internal teams consistent visibility into performance. • Come to every client reporting conversation with prepared analysis and proactive recommendations, not just a summary of the numbers. • Work closely with creative, strategy, and account teams to align media execution with broader campaign goals.

🎯 Requirements

• 5+ years managing paid media at a digital or performance marketing agency. Candidates without agency experience will not be considered. • Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level. • You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns. • You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes. • Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes. • You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked. • You build systems, not spreadsheets. You've set up automated dashboards and reporting workflows that reduce manual work and improve visibility. • You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on. • You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones. • You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better. • Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives.

🏖️ Benefits

• Competitive Salary. • Profit Sharing. Our success is your success. • Retirement. Savings plan with a 4% company match. • Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members. • Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses. • Home Office Setup. Get a laptop + 50% reimbursement for home office equipment. • Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays. • Paid Time Off. Minimum three weeks of paid time off per year. • Paid Leaves. Paid parental, medical, bereavement, and other types of leave. • Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round. • Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times. • Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.