Senior Media Planner, Strategy & Planning

Job not on LinkedIn

🕒 September 30

🏄 California – Remote

infoinfo

💵 $75k - $80k / year

⏰ Full Time

🟠 Senior

Where this job comes from

Posted on Anderson Quigley's careers page, not through a job board

First seen by Remote Rocketship September 30

Still open on Anderson Quigley's site. Checked 2 hours ago.

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Anderson Quigley

11 - 50 employees

Founded 2017

🎯 Recruiter

💼 Consulting

Recruitment • Consulting

Anderson Quigley is a specialist executive search and recruitment consultancy that helps organizations hire senior and leadership talent, particularly in marketing, digital, creative, communications and related commercial roles. The firm provides retained search and recruitment advisory services to clients on a global scale, matching senior candidates to permanent and interim leadership positions. Anderson Quigley operates as a professional services business focused on talent acquisition and strategic hiring for companies across sectors.

📋 Description

• Develop and manage integrated upper-funnel media plans across linear TV, DIO OTT/CTV, OOH, YouTube, programmatic CTV and video, streaming audio, influencer marketing, and other awareness-focused channels • Serve as a day-to-day client-facing media lead, communicating media recommendations, campaign updates, performance, optimizations, and next steps • Partner with Media Director to develop national and local market strategies focused on maximizing qualified reach, managing effective frequency, and building brand awareness • Utilize audience insights, reach and frequency analysis, competitive intelligence, marketplace data, and campaign learnings to inform channel mix, investment levels, audiences, and media environments • Manage tactical planning, including RFPs, partner evaluations, negotiations, flowcharts, budget management, creative specifications, and campaign authorizations • Partner closely with Investment, Activation, Analytics, and Operations teams to ensure strong cross-functional collaboration and alignment across all aspects of media planning and execution • Monitor campaign delivery, pacing, audience reach, and media performance, identifying opportunities to optimize investment and drive incremental reach • Mentor, train, and guide associate media planner, providing day-to-day support and oversight to build media planning skills, strengthen business understanding, and support overall growth • Communicate and present work with confidence and clarity, effectively manage and prioritize multiple workstreams, and serve as a trusted resource for the broader team

🎯 Requirements

• Bachelor’s degree • Minimum 3–4+ years of cross-channel media planning experience • Highly organized, proactive, and detail-oriented, with a strong sense of ownership and the ability to anticipate needs, stay ahead of deadlines, and drive work forward • Past planning of linear TV and OTT/CTV planning experience required • MRI-Simmons experience required, with the ability to analyze audience demographics, behaviors, and media consumption to inform planning and recommendations • Strong understanding of reach and frequency, audience delivery, dayparts, programming, media math, and marketplace dynamics • Experience developing and managing both national and local market media plans • Strong Excel skills, including experience managing media flowcharts, budgets, and campaign reporting • Strong analytical skills with the ability to interpret campaign performance, identify key learnings, and develop actionable media recommendations • Strong communication and presentation skills, with experience working directly with clients • Experience with DOOH, YouTube, programmatic video/CTV, and streaming audio is a plus • Mediaocean experience preferred, with hands-on Prisma experience for digital and OOH billing and reconciliation considered a plus • Experience with Nielsen Media Impact, Nielson One, Commspoint, and Comscore a plus

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