Senior Growth Marketing Manager – Business & Government

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

💵 $105.2k - $150k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Anthology Careers

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 HR Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers is a company specializing in onboarding services and HR solutions for businesses. They provide tools and support for processes such as ADP onboarding, Workbright I-9 employment verification, and time and attendance management. The company also offers specific services for Canadian hires, ensuring compliance with various employment laws and regulations. Their platform facilitates the seamless onboarding of new employees while offering assistance through FAQs and live support.

📋 Description

• Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment, with pipeline targets for every program • Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets • Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events • Design and run ABM programs for target accounts • Support Blackboard visibility in AI-generated research environments and coordinate buyer-search themes • Build AI-native workflows for campaign analysis, audience personalization, and performance optimization • Coordinate regional field activation programs tied to account or geography-specific pipeline goals • Contribute to BbT26, Blackboard’s flagship customer event • Build post-event attribution models measuring sourced, influenced, and closed-won pipeline • Own a direct pipeline contribution target and review performance weekly • Define campaign-level pipeline targets and track performance with Marketing Intelligence • Use intent data and buying signals to prioritize audiences and personalize outreach • Build and maintain multi-touch attribution across the funnel • Flag expansion signals to the Customer Growth & Advocacy team • Brief and collaborate on landing pages, nurture emails, one-pagers, digital ads, and field assets • Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce • Align sales enablement and campaign messaging with Product Marketing • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, CTAs, and audience segments • Present results and recommendations at weekly pipeline reviews • Collaborate across Sales, Customer Success, Marketing, Brand, Creative, and other teams

🎯 Requirements

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned • Real ABM experience designing and measuring account-level programs • Experience managing conference presence, regional programs, event budgets, and post-event attribution end-to-end • Experience building AI-native workflows and automations, with demonstrable results • Data-driven approach to reviewing performance and adjusting campaigns • Strong working knowledge of HubSpot or Marketo and Salesforce • Experience with intent data platforms such as 6sense, Demandbase, or similar • Experience managing paid-media agencies and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication skills • Cross-functional influence with Sales and other teams • Fluency in written and spoken English • Candidates must be legally authorized to work in the country where the role is based; no visa sponsorship or immigration support • Preferred: experience marketing to corporate or government/public-sector audiences • Preferred: familiarity with GEO and AI-generated answers • Preferred: experience with AI SDR platforms or outbound sequencing tools • Preferred: background contributing to flagship customer events or user conferences