Growth Marketing Consultant – B2B Strategy

Job not on LinkedIn

🔥 1 minute ago

🤠 Texas – Remote

infoinfo

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

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Logo of M3 USA

M3 USA

201 - 500 employees

Founded 2000

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

M3 USA is a company that specializes in providing market research, recruitment, and promotional solutions to the healthcare industry. They focus on connecting healthcare professionals, particularly physicians, with tools and resources that improve the practice of medicine. Through a variety of services, including qualitative and quantitative market research, multi-channel promotion, healthcare recruitment, and clinical trials, M3 USA supports the life sciences industry by enabling healthcare professionals to stay informed and provide optimal care. A subsidiary of M3 Inc. , M3 USA is engaged with leading pharmaceutical companies and offers extensive research capabilities across Europe and the U. S. They are known for their data-driven intelligence and their efforts in building networks within the healthcare community.

📋 Description

• Partner with marketing and business development leaders across M3 subsidiaries to identify growth opportunities • Build and own digital outreach paths from decision-maker identification through qualified handoff to business development • Define handoff criteria, follow-up cadence, and target account lists • Develop repeatable outbound frameworks adaptable across business units, services, and buyer audiences • Define buyer personas and target account segments • Identify budget owners, decision makers, and influencers at target organizations • Grow contact lists using verified sources and research • Develop personalized messaging tailored to each audience and subsidiary • Convert proprietary physician-network and health-system relationship data into qualified conversations through referrals and warm introductions • Run multi-channel outbound sequences across email, LinkedIn, and other social and digital channels • Design outreach sequences, messaging frameworks, and follow-up strategies • Test and refine messaging to improve reply rates, positive-reply rates, and pipeline contribution • Operate outreach technology stacks, including sequencing platforms and Sales Navigator • Integrate outreach technology with CRMs and recommend advanced tools • Use AI-assisted research and personalization with human review and M3 brand standards • Coordinate email deliverability activities including authentication, IP warming, sender reputation, inbox placement testing, list hygiene, and sender-requirement compliance • Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona • Scale successful outreach strategies across M3 subsidiaries

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • 7+ years in B2B digital outreach, demand generation, or sales development • At least 3 years owning persona-based marketing for outbound revenue generation • Demonstrated success reaching senior decision makers at complex B2B organizations • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, and CRM integration • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers • Ability to identify and verify budget owners, decision makers, and influencers • Strong writing skills adaptable by persona and subsidiary brand • Ability to use AI tools for research, personalization, and testing • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service • Ability to independently manage several concurrent programs and report clearly to sales and marketing leaders • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards • Preferred: experience reaching senior decision makers in healthcare or health systems, or selling recruitment, staffing, or physician placement services • Preferred: knowledge of email authentication including SPF, DKIM, DMARC, and BIMI • Preferred: experience with domain and IP warming, reputation monitoring, inbox placement testing, and deliverability monitoring tools • Preferred: certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator

🏖️ Benefits

• Remote work opportunity • Opportunity to work with a Japanese global leader in healthcare technology and research solutions • Exposure to global subsidiaries and teams across the US, Asia, and Europe • Work with proprietary physician network and health-system relationship data • Use of AI-assisted research and personalization tools

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