Senior Product Marketing Manager – Business & Government

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $127.2k - $130k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Anthology Careers

WebsiteLinkedInAll Job Openings

1 - 10 employees

👥 HR Tech

🤝 B2B

☁️ SaaS

HR Tech • B2B • SaaS

Anthology Careers is a company specializing in onboarding services and HR solutions for businesses. They provide tools and support for processes such as ADP onboarding, Workbright I-9 employment verification, and time and attendance management. The company also offers specific services for Canadian hires, ensuring compliance with various employment laws and regulations. Their platform facilitates the seamless onboarding of new employees while offering assistance through FAQs and live support.

📋 Description

• Define and drive the cross-functional go-to-market strategy for Blackboard’s Business & Government segment • Own positioning and messaging for federal, state and local government, and corporate/workforce learning buyers • Develop persona-specific messaging for procurement officials, learning and development directors, IT security officers, agency training leads, and workforce development program managers • Establish and govern the BizGov positioning framework across Marketing, Sales, and Product • Lead go-to-market planning, strategy, priorities, and success metrics • Influence Product Management roadmap priorities and translate roadmap investments into market-facing stories • Build segment business cases and GTM models, including market sizing, target account prioritization, and pipeline contribution analysis • Partner with Revenue Marketing and Customer Marketing on aligned campaigns and positioning • Own competitive intelligence, including competitor positioning, pricing, product capabilities, and sales battle cards • Lead buyer research through win/loss interviews, customer conversations, and secondary research • Track procurement trends, compliance requirements, and government IT modernization initiatives • Synthesize intent signals, technographic data, and account research for sharper segment targeting • Build and maintain sales enablement materials, including battle cards, discovery guides, objection handlers, and segment primers • Develop RFP/RFI response language and standard proposal sections • Run segment-specific enablement sessions and measure their effectiveness against deal usage and win rates • Shape new-logo and customer marketing campaigns and guide campaign asset development • Develop reference customer and advocacy relationships • Represent Blackboard’s BizGov perspective in events, analyst briefings, external communications, and the annual user conference • Advise senior leaders across Sales, Product, and Marketing and lead cross-functional project teams as needed • Co-own new bookings and retention/cross-sell targets for BizGov

🎯 Requirements

• 8+ years of B2B product marketing experience with a bachelor's degree (or 6+ years with a Master's degree, or equivalent experience) • Direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets • Track record of building sales enablement programs adopted by sales teams and measurably improving win rates • Strong written communication skills • Analytical mindset; comfort with win/loss data, pipeline metrics, and revenue-outcome analysis • Experience building business cases or GTM models that inform investment decisions • Ability to operate autonomously in a lean, fast-moving organization • Demonstrated ability to influence and advise senior cross-functional stakeholders • Fluency in written and spoken English • Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics preferred • Familiarity with corporate learning and development, workforce training, or skills credentialing markets preferred • Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies preferred • Exposure to Blackboard’s solutions preferred • Background in a turnaround or post-acquisition EdTech environment preferred • Candidates must be legally authorized to work in the country where the role is based and maintain that authorization; no visa sponsorship or immigration support