Senior Manager, Segment Marketing – Nursing, Consumer Products

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $155k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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AORN

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1954

🏥 Healthcare

🤝 Non-profit

📚 Education

Healthcare • Non-profit • Education

AORN is the Association of periOperative Registered Nurses, a non-profit professional membership organization that establishes evidence-based guidelines for perioperative practice, provides continuing education and training for OR nurses and surgical leaders, and advocates for safe surgery and high-quality perioperative care. AORN operates conferences, e-learning programs, facility subscription tools, and vendor partnership opportunities to support nurses, facilities, and medical device companies in implementing standardized perioperative practices.

📋 Description

• Lead the segment marketing strategy for AORN’s Nursing and Consumer Products portfolio, including Membership, EXPO, publications, and other B2C offerings • Develop audience segmentation, personas, messaging, and value propositions • Translate market, member, and customer insights into go-to-market strategies and customer experiences • Plan and execute integrated, multi-channel marketing campaigns for acquisition, retention, renewal, and re-engagement • Partner with cross-functional leaders to align marketing initiatives, product positioning, and growth strategies • Use data, analytics, and market intelligence to evaluate performance, optimize campaigns, and identify opportunities • Oversee marketing assets, content, sales enablement materials, and customer-facing communications • Monitor and report key performance indicators and provide strategic recommendations • Lead, develop, and mentor marketing team members while managing priorities, resources, and project delivery • Foster partnerships across Membership, Education, Events, Sales, Advocacy, and other teams

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, healthcare administration or related field • Minimum of 8 years of progressive marketing experience with responsibility for product marketing, segment marketing, audience marketing, or go-to-market strategy • Minimum of 5 years of B2C product marketing experience driving customer acquisition, engagement, retention, and revenue growth • Demonstrated experience developing customer segmentation, positioning, messaging, and lifecycle marketing strategies • Minimum of 3 years of experience managing a team • Experience marketing products or services within healthcare (preferred) • Experience engaging nursing or other clinical professional audiences (preferred) • Experience working for a membership association (preferred) • Experience in an agency setting, internal or external (preferred) • Market sales/strategy experience (preferred) • Experience with digital and traditional channels • Proficiency with marketing technology, including CMS, CRM, marketing automation, paid media, social, and analytics • Deep understanding of the healthcare landscape and healthcare buyer dynamics • Exceptional writing, presenting, and reporting skills • Ability to translate complex clinical/operational concepts into clear, compelling value • Strong stakeholder management, collaboration, and project management skills • Ability to manage multiple priorities with on-time delivery

🏖️ Benefits

• Medical coverage, including PPO and HDHP options • Dental and Vision insurance • HSA and FSA options • Employer-paid life insurance • Employer-paid short-term disability insurance • Long-term disability insurance available • Critical illness and accident insurance options • Employee Assistance Program (EAP) • Free Calm subscription • Pet insurance • 401(k) with immediate vesting • Staff incentive bonus opportunity • Generous paid time off • 10 paid holidays annually • Paid sick leave • Paid parental leave • Up to 8 hours of paid volunteer time annually • Remote work • Access to Udemy learning resources • Professional development opportunities