Senior Field Marketing Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Booksy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

💰 $70M Series C on 2021-01

Consulting • Logistics • Marketing

Booksy is a digital platform that connects customers with beauty and wellness service providers, such as hair salons, barbershops, nail salons, skincare specialists, and massage therapists. It offers users the convenience of booking appointments online with various service providers in cities around the world, enhancing the way beauty and wellness businesses operate by providing them with tools to manage appointments, client relationships, and marketing. Booksy aims to simplify the process of finding and scheduling beauty and wellness treatments, making it easier for customers to discover and engage with local professionals.

📋 Description

• Design and execute Booksy’s US field marketing strategy • Build hyper-local brand presence through salon and barbershop drop-ins, local meetups, and grassroots community outreach • Lead end-to-end execution and logistics for major beauty and barbering trade shows and industry expos • Drive high-volume merchant leads and live platform sign-ups • Partner with US Sales teams on co-marketing initiatives with regional beauty supply distributors, product brands, and beauty schools • Tailor field activations and messaging to barbershops, nail salons, hair salons, and other distinct verticals • Recruit, build, and nurture relationships with influential beauty professionals, barbers, and stylists as brand champions • Establish and cultivate local online and offline provider communities • Develop social selling toolkits and playbooks for ambassadors and sales representatives • Use ambassador relationships and community programs to support local referral loops and affiliate initiatives • Own US provider acquisition on the ground and report directly to the US Country Manager

🎯 Requirements

• Significant hands-on experience executing field marketing campaigns, trade shows, and local activations, ideally in the US beauty, wellness, or SMB sectors • Proven ability to partner closely with sales representatives to align field activities directly with pipeline growth and closed-won accounts • Demonstrated experience building influencer and ambassador programs, engaging local communities, and implementing social selling tactics to drive product adoption • Experience working in fast-paced B2B SaaS companies targeting SMB businesses, or multi-sided marketplace environments • Must be based in the US and able to work Eastern Time hours

🏖️ Benefits

• Remote work with flexible schedules • Comprehensive health, dental, and vision coverage • Company-paid short-term disability • $25,000 basic life insurance • Voluntary long-term disability available • 401(k) with employer matching 50% of contributions up to 6%, paid annually, with a 3-year vesting period • Unlimited PTO for exempt employees, with manager approval • 12 weeks of paid parental leave • Employee Assistance Program (EAP) • Voluntary pet insurance through Fetch • $50 a month to spend on services in the Booksy app • Everyday discounts via PerkSpot