Senior Manager, Lifecycle Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $78k - $95k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Manage and grow lifecycle marketing programs for a portfolio of mid-market and enterprise clients • Support customer journey strategies focused on acquisition, engagement, retention, and reactivation • Serve as a strategic partner to client stakeholders through data-informed recommendations • Lead regular reporting, campaign reviews, and performance discussions with clients • Identify opportunities through segmentation, automation, personalization, and testing • Design and optimize programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels • Build scalable segmentation, personalization, and automation strategies • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, post-purchase, and win-back programs • Ensure best practices in deliverability, compliance, consent management, and data governance • Develop testing plans across messaging, creative, audience segments, and campaign cadence • Monitor campaign performance, deliverability, and account reputation in line with CAN-SPAM and GDPR • Create recurring reports and present insights and recommendations to clients • Track engagement, conversion, retention, and revenue KPIs • Leverage AI capabilities to streamline processes and develop strategic ideas • Work hands-on in ESP platforms such as Klaviyo, Attentive, HubSpot, and SFMC • Partner with analytics, engineering, paid media, and data teams to improve targeting, journey orchestration, and measurement • Report to the Director, Email & Lifecycle Marketing

🎯 Requirements

• 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc. • Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey • Strong understanding of customer segmentation, personalization, retention, and loyalty strategies • Excellent verbal and written communication skills with a proactive mindset • Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth • Experience managing client relationships and presenting campaign performance and recommendations • Experience with web analytics (GA4, etc.) and setting up UTM tracking • Ability to hit the ground running and pick up new skills • This position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits